Kirk Plangger

Dr Kirk Plangger is a Senior Lecturer of Marketing at King's Business School. He is a marketing management researcher specialising in consumer led digital marketing strategy.

Kirk studied consumer behaviour and marketing strategy during his PhD-level and general management during his MBA at Simon Fraser University in Vancouver, Canada. He has an honours BA in economics from Western University in London, Canada and has four years management experience in Tokyo, Japan.

Most of his research in exploring how digital technologies mediate and change the buying process and how organisations should address these technologies. Dr Plangger uses this knowledge of buying and technology in all the modules he teaches including marketing strategy, digital marketing and consumer behaviour and challenges his students to constantly apply academic concept to practical challenges. He is also the Director of the Executive MSc in International Marketing programme.

Dr Plangger has been published in journals such as the Industrial Marketing Management, Journal of Business Research, Journal of Advertising Research, Journal of Strategic Information Systems, AMS Review, Business Horizons, British Dental Journal, and Service Industries Journal. His research has been funded in the past by the British Academy, UK Innovate, the Social Science and Humanities Research Council of Canada (SSHRC). He holds editorial review board positions for the Journal of Business Research, Journal of Advertising, Journal of Advertising Research, Business Horizons, and the Marketing Education Review. He also acts as an ad-hoc reviewer for a number of academic marketing, business, and psychology journals and conferences.

Publications

• The role of photograph aesthetics on online review sites: Effects of Management- versus Traveler-Generated Photos on Tourists' Decision Making 30 December 2019
• People as Products: Exploring Replication and Corroboration in the Dimensions of Theory, Method and Context 01 November 2019
• New approaches to psychographic consumer segmentation: Exploring fine art collectors using artificial intelligence, automated text analysis and correspondence analysis 04 November 2019
• Little rewards, big changes: Using exercise analytics to motivate sustainable changes in physical activity 01 January 2019
• Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance 01 May 2020
• The Virtual Reality Value Chain 26 September 2019
• Exploring digital corporate social responsibility communications on Twitter 16 September 2019
• The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis 03 April 2019
• It's real, trust me! Establishing supply chain provenance using blockchain 01 May 2019
• Customer Goodwill: How Perceived Competence and Rapport Influence eWOM's Diagnosticity of Peer-to-Peer and Professional Access-Based Services 01 July 2019