Khurram Sharif

A senior marketing academic with more than fifteen years of international teaching experience within reputable British, Malaysian and Middle Eastern universities. An active researcher with credible publication record evident from the quality of research publications and research projects in the pipeline. An international master trainer with more than ten years’ experience of executive training within the higher education, pharmaceutical, oil & gas and telecommunications sectors. A Certified LEGO Serious Play Facilitator and a passionate educator who believes in experiential learning.

Academic Qualifications

• 2000 – 2003 Kingston Business School, Kingston University, UK
  Doctor of Philosophy (Ph.D.) in Business-to-Business Relationship Management
• 1994 – 1995 The Management School, Lancaster University, UK
  Master of Business Administration (MBA)
• 1990 – 1992 University of Manchester, UK
  M.Sc. in Medical Electronics
• 1986 - 1990 University of Kent, UK
  B.Eng. (Hons) in Electronics Engineering

Key research areas:

• Trust-based business relationships
• Entrepreneurship
• Leadership

Teaching Interests:

• Marketing Management
• Marketing Innovations
• Entrepreneurship
• Leadership
• Pedagogy

Training

• Accredited Training Specialist
• Certified LEGO Serious Play Facilitator

Publications

OMBOK, IPMA and Fuzzy-AHP based novel framework for leadership competencies development in megaprojects (2022): Faisal, M. N., Al-Subaie, A. A., Sabir, L. B. and Sharif, K. J., Benchmarking, An International Journal, DOI:10.1108/BIJ-10-2021-0583.

Sharif, K. J., Kassim, N., Zain, M. and Faisal, M. N. (2022): Evolution of trust in hawala networks – business relationships analysis from inception to maturity, International Journal of Islamic and Middle Eastern Finance and Management, ISSN: 17538394.

Sharif, K. J., Farooqi, N., Kassim, N. and Zain, M. (2021). Analysing informal value transfer networks through the lens of social exchanges, Society and Business Review, DOI: 10.1108/SBR-05-2021-0059, ISSN: 1746-5680.

Faisal, M. N. and Sharif, K. J. (2021): Enabling intrapreneurship: An emerging economy perspective, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 18, No. 1, pp. 1-25.

Sharif, K. J. (2021): Customer service quality, emotional brand attachment and customer citizenship behaviors: Findings from an emerging higher education market, Journal of Marketing for Higher Education (ABDC Ranked ‘B’ and Scopus Indexed), Published 11 July 2021. https://doi.org/10.1080/08841241.2021.1949659 Kassim, N., Zain, M. and Sharif, K. J. (2020): Why do consumers buy counterfeit luxury products? A tale of two major cities in two different countries, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), DOI 10.1108/APJML-06-2019-0361

Sharif, K. J., Kassim, N., Faisal, M. N. and Zain, M. (2020): Impact of skill on trust within small-to-medium sized enterprises upstream relationships, EuroMed Journal of Business (ABDC Ranked ‘B’ and Scopus Indexed), DOI 10.1108/EMJB-03-2020-0020.

Sharif, K. J. (2019): Transformational leadership behaviours of females in a socially dynamic environment, International Journal of Organisational Analysis (ABDC Ranked ‘B’ and Scopus Indexed), Vol. 27, Issue 4, pp. 1191-1217.

Sharif, K. J., Kassim, N. and Faisal, M. N. (2019): Domains of living and key demographics – their impact on luxury consumption behaviour of affluent Qataris, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), Vol. 31, Issue 2, pp. 359-377.

Sharif, K. J., Raza, A. and Das, A. (2018): Fashion model profiles – The intersection of self, ideal and preferred, Asia Pacific Journal of Marketing and Logistics (ABDC Ranked ‘A’ and Scopus Indexed), Vol. 30, Issue 1, 23-42.

Faisal, M. N., Al-Esmael, B. and Sharif, K. J. (2017): Supplier selection for a sustainable supply chain: triple bottom line (3BL) and analytic network process approach, Benchmarking: An International Journal (ABDC Ranked ‘B’ and Scopus Indexed), Vol. 24, Issue 7, pp. 1956-1976.

Sharif, K. J. (2017): Determinants of young consumers’ attitude towards mobile advertising in a technologically and socially dynamic market, International Journal of Electronic Marketing and Retailing, Vol. 8, Issue 1, pp. 21-44.

Sharif, K. J., Mahama, H. and Farooqi, M. N. (2016): Management, control and governance of Hawala networks in the Gulf Cooperation Council region, Asian Academy of Management Journal of Accounting and Finance, Vol. 12, Issue 2, pp. 65-93.

Sharif, K. J. (2015): Key determinants of ethical consumption behaviour of Muslims within an affluent Islamic market, Journal of Islamic Marketing, Vol. 7, Issue 3, pp. 303-330.

Sharif, K. J. and Kassim, N. (2012): Non-academic service quality – Comparative analysis of students and faculty as users, Journal of Marketing for Higher Education, Vol. 22, No. 1, pp. 35-54.

Sharif, K. J. (2012): A value centric study of intention to use internet as a shopping channel in an introductory online market, International Journal of Online Marketing, Vol. 2, Issue 3, pp. 1-20.

Sharif, K. J. (2012): Impact of category management practices on customer satisfaction – Findings from Kuwaiti grocery retail sector, Journal of Targeting, Measurement and Analysis for Marketing, 20, pp. 17-33.

Sharif, K. J. (2011): Trust and long-term satisfaction within asymmetric business relationships – A study of Kuwaiti telecommunications sector, International Journal of Customer Relationship Marketing and Management, Vol. 2, Issue 1, pp. 1-18.

Manochehri, N. And Sharif, K. J. (2010): A model-based investigation of learner attitude towards recently introduced classroom technology, Journal of Information Technology Education, Vol. 9, pp. 31-52.

Salaheldin, S. I., Sharif, K. J. And Al-Alami, M. (2010): Utilization of project management software in Qatari government organizations: A field-force analysis, International Journal of Human Capital and Information Technology Professionals, Vol.1, No.1, pp. 1-15.

Sharif, K. J. and Salaheldin, I. S. (2010): Role of time in development of trust within hi tech SME business relationships, International Journal of Customer Relationship Marketing and Management, Vol.1, Issue 2, pp. 43-56.

Sharif, K. J. (2009): Relationship between intra and inter organizational service quality perceptions – An empirical testing of modified Service Profit Chain model within Kuwaiti Telecommunications industry, Services Marketing Quarterly, Vol. 30, Issue 3

Sharif, K.J. (2008): Impact of information and communication technologies on sales representative internal and external relationships – A study of the UK pharmaceutical sector, Journal of Medical Marketing, Vol. 8, Issue 4, pp. 82-98.

Sharif, K. J. and Kalafatis, S. P. (2005): An examination of the stability of operationalisations of multi item marketing scales, International Journal of Market Research, Vol. 47, Issue 3, pp. 255-266. Sharif, K. J., Kalafatis, S. P., and Samouel, P. (2005): Cognitive and behavioral determinants of trust in Small and Medium Sized Enterprises, Journal of Small Business and Enterprise Development, Vol. 12, No. 3, pp. 409-421.