Khim Yong Goh

Dr. Goh Khim Yong is an Associate Professor of Information Systems and Vice Dean (Corporate Relations) of the School of Computing at The National University of Singapore (NUS). He received his Ph.D. degree (2005) in Business Administration (Marketing: Economics and Quantitative Methods) from The University of Chicago, Booth School of Business. He holds a B.Sc. (First Class Honours) degree (1997) in Computer and Information Sciences and a M.Sc. degree (1998) in Information Systems from The National University of Singapore.

Dr. Goh’s research and teaching interests include consumer and firm behaviors in markets with network and social interaction effects, marketing and advertising in digital media environments, competitive product, pricing and promotional strategies in IT-mediated markets, and applied econometric and data analytic methods. In his research and consulting activities, Dr. Goh has worked on business analytics and customer data analytics projects with various businesses and organizations from Singapore, United States, China, Japan, Korea and Australia, spanning industry vertical sectors such as e-commerce, interactive digital media, social media, news print media, retailing, advertising, government, food and beverage, healthcare and pharmaceutical sectors.

Dr. Goh’s research work has been published in top-ranked international academic journals such as Management Science, Journal of Marketing Research, MISQ Quarterly, Information Systems Research, IEEE Transactions on Engineering Management, Journal of the Association for Information Systems, Information and Management, International Journal of Production Research, Journal of Interactive Marketing, and Journal of Electronic Commerce Research. He has also presented papers in the International Conference on Information Systems, Annual Workshop on Information Technology and Systems, INFORMS Marketing Science Conference, Workshop on Information Systems and Economics, Hawaii International Conference on System Sciences, and IDA Infocomm Professional Development Forum. He has also served in the program committees of the International Conference on Information Systems and the Pacific Asia Conference on Information Systems as an associate editor and track co-chair. His opinions and comments on various research findings and industry developments have also been cited in various popular news publications or channels such as Straits Times, Channel NewsAsia, 联合早报, ZDNet Asia, Capital Ideas and Investor’s Business Daily.

Research Interests:

• Marketing and Advertising in Digital Media Environments
• Consumer & Firm Behaviors in Markets with Network and Social Interaction Effects
• Competitive Product, Pricing and Promotional Strategies in IT-mediated Markets
• Econometric and Markov Chain Monte Carlo Methods

Teaching Interests:

• Economics of Information Systems and E-Commerce
• Information Technology and Marketing Strategies
• Pricing Strategies
• Quantitative Models for Information Technology and Marketing Management