Kevin Mellet

Kevin Mellet's work is mainly based on economic sociology and science & technology studies to study market techniques in the digital age :

• the practices, mechanisms and intermediaries contributing to the functioning of the markets ( job boards , ratings and consumer opinions on the web);

• the appropriation of marketing codes and techniques by workers on the margins of “modern” commercial logic (Youtubers, platform workers, entrepreneurs in the informal economy in sub-Saharan Africa);

• the knowledge, instruments and practices implemented by market professionals (social media marketing, online advertising).

His current research focuses on the emerging landscape of data marketing and the formation and regulation of the personal data economy .

Education

• Institut d'Etudes politiques de Paris
• PhD Université Paris X Nanterre

Companies

• Assistant Professor Of Sociology Sciences Po (2020)
• Senior Researcher Orange (2006 — 2020)
• Associate Professor (PAST) Université Paris-Est Marne-la-Vallée (2016 — 2019)