Register
Schools
Ivey Business School

Videos

Learning From Leaders: Faculty Focus with Ken Hardy

Biography

Ivey Business School
Professor Emeritus, Marketing

During the summer between my junior and senior year at Ivey I worked in the Brand Department of Procter & Gamble in Toronto, and upon graduation joined the sales and marketing department of a company that fabricated building materials for the construction industry. I earned an M.B.A. and Ph.D. from the University of Michigan and joined the Ivey faculty in 1968. Today, I am Emeritus Professor at the Ivey Business School.

Expertise

  • Leadership
  • Business Planning

Teaching

  • Learning From Leaders 4500

Experience

  • My special expertise is in strategic planning, leadership development and making good use of boards of directors. I have served on six boards of directors and consulted on strategy issues to companies such as AT&T, Call-Net, DuPont, Mobil Oil, Nabisco, Ontario Hospital Association, Bell Canada, Union Carbide and Zeneca. I have taught executive education programs in Brazil, Columbia, England, Finland, Ireland, Kenya, Mexico, Norway and other countries.
  • I have written five books, 130 cases and published many articles in the Journal of Marketing, Harvard Business Review, European Journal of Marketing, Journal of Business Strategy, and other journals.

Research/Course Development

  • In 2000 I created Entrepreneurial Marketing to teach students how to grow small and medium companies quickly. It discusses optimal positioning, strategies and tactics for fast growth and finally how to exit profitably.
  • In 2008 I created Learning From Leaders which demonstrated best leadership practices by in-class interviews of seven of Canadian businesses most outstanding leaders and writing a Personal Plan for Leadership.

Read about executive education

Other experts

Wayne Baker is Robert P. Thome Professor of Business Administration and Professor of Management & Organizations at the Ross School of Business. He is also Professor of Sociology at the University of Michigan and Faculty Associate at the Institute for Social Research. His work focuses on socia...
Thomas L. Stober holds a B.S.B.A. from Ohio State University, an M.B.A. from the University of Minnesota, and a Ph.D. from the University of Chicago. He is a CPA. His expertise is in financial statements analysis, accounting-based valuation models, financial accounting and reporting, and capital ...