Kenichi Matsuno

Academic Division: MarketingDr. Matsuno has taught courses in Babson''s integrated first year MBA program, marketing strategy, marketing communications, global marketing strategy, and marketing research. He has also been a faculty member in both open-enrollment and custom executive programs, such as the one for Biogen-Idec, DSM, Novartis, Toshiba, and the Bio-pharma program. He has served as a consultant in the areas of corporate and marketing strategies in such industries as automobile manufacturing, bio-tech and pharmaceutical, and information technology. Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include corporate and marketing strategies, business-to-business relationships, and global issues in marketing. His most recent research projects investigate apparent responses and non-responses by businesses to such external forces as aging population, natural disasters, and rising environmental consciousness. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, International Journal of Physical Distribution and Logistics Management, among others.

Academic Degrees

• Ph D, The University of Tennessee
• MBA, University of Virginia
• BS, University of Oregon
• BA, Aoyama Gakuin University

Academic Interests

Fashion Industry; Pharmaceutical Industry; Competitive Strategy; Global Marketing; Japan; Market Orientation; Marketing Strategy; Technology and Product Strategy; Automotive Industry

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Awards & Honors

2011 - The Gerald E. Hills Award, American Marketing Association - Entrepreneurial Marketing SIG