Ken Zasky
Guest Lecturer
Links
Biography
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Education
- MBA Northwestern University - Kellogg School of Management (1990 — 1993)
- Bacherlors of Business (BBA) University of Michigan (1983 — 1987)
Companies
- Chief Operating Officer Starcom (2016)
- President SMG Starcom MediaVest Group (2014 — 2016)
- Guest Lecturer NYU Stern School of Business (2014 — 2014)
- President Big Fuel Communications LLC (2012 — 2014)
- President Spark Foundry (2007 — 2012)
- Guest Lecturer University of Michigan Ross School of Business (2011 — 2011)
- President and Co-Founder StarLink Worldwide Starcom MediaVest Group (2005 — 2007)
- Held Several Titles: Business Director, Managing Director, Chief Operating Officer StarLink Worldwide (1999 — 2005)
- Media Director Starcom Worldwide (1997 — 1999)
Skills
- Business Planning
- Strategic Partnerships
- Operations Management
Other
Competitive Analysis, Direct Marketing, Content Strategy, Relationship Marketing, Negotiation, Email Marketing, Talent Management, Media Buying, Market Planning, Brand Development, Leadership, Managerial Finance, Online Marketing, Business Transformation, Marketing Communications, Interactive Marketing, Social Media, Mobile Marketing, Management, Customer Insight, Social Media Marketing, Digital Strategy, Media Planning, Marketing, Digital Marketing, New Business Development, Advertising, Marketing Strategy, Strategy, Digital Media, Integrated Marketing
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