Kelvin Yeo

Kelvin Yeo is a senior lecturer with the Strategy, Management & Organization Division at the Nanyang Business School (NBS). Aside from teaching business communication strategy and management, Kelvin actively consults for and trains industry partners.

Prior to joining NTU, Kelvin taught at the National University of Singapore where he was an Adjunct Assistant Professor. He also taught at the Singapore Management University as an Adjunct Faculty.

Before embarking on his academic career, Kelvin was a 29-year senior practitioner in the communications consulting and training industry where he held senior management positions in Hong Kong, Jakarta, Kuala Lumpur and Singapore. He has been the managing director at the Singapore office of three of the world’s leading agencies: Burson-Marsteller, MSL Group and Porter Novelli. In his last role, he managed the 25 staff of the public relations arm of the Publicis Groupe in Singapore.

Kelvin has counselled, trained and coached CEOs, senior level management and executives from multinational corporations, local companies and organisations, and government agencies in Australia, China, Hong Kong, Indonesia, Japan, Korea, Malaysia, Singapore and the USA. His areas of expertise include business communication, reputation management, change management, branding and corporate communications, personal branding, public engagement, public speaking, crisis and issues management and communications, and media engagement skills.

He has designed and delivered strategic communication campaigns and programmes for a myriad of clients. These include American Express, AT&T, AXA, BNP Paribas, the Business Software Alliance, Citibank, the Community Chest of Singapore, Danone, Dell, Far East Organization, Franklin Templeton, the Gap, Gardens by the Bay, General Electric Plastics, HP, Intel, Johnson and Johnson, Kraft Foods, Maxis Mobile, McKinsey, Nestle, Netflix, Otis Elevators, Patek Philippe, Pratt & Whitney, P&G, SAP, Singapore’s Building & Construction Authority, Ministry of Communications, Ministry of Home Affairs and Ministry of National Development, Singapore Airlines, the Singapore Civil Defence Force, Singapore General Hospital, Singapore Prisons Service, Singapore Technologies Kinetics, Singapore Tourism Board, Starhub, the Tobacco Association of Singapore, UTC, Wildlife Reserves Singapore and the Yellow Ribbon Project.

Kelvin holds a Master of Science in Communication Management from the Singapore Management University (Dean’s List).

Research Interests

Strategic communications, crisis management and communications, CEO and senior management communications, internal communications, consumer behaviour and communications, social media, influencer communications, persuasion and negotiation skills

Education

• Master of Science in Communication Management Singapore Management University (2015 — 2016)
• Bachelor of Arts National University of Singapore (1985 — 1988)

Companies

• Senior Lecturer Nanyang Technological University (2019)
• Principal Consultant Kelvin Yeo Consulting (2016)
• Adjunct Faculty Singapore Management University (2017 — 2019)
• Adjunct Assistant Professor National University of Singapore (2016 — 2017)
• Managing Director, Singapore MSLGROUP (2012 — 2016)
• Managing Director Burson-Marsteller (2011 — 2012)
• Principal Trainer TFX Training (2003 — 2011)
• Managing Director Bentley Porter Novelli Technology PR (1999 — 2002)
• Managing Director, SE Asia Hoffman Agency (1997 — 1999)