Keisha Cutright

Assistant Professor at The Wharton School

Associate Professor of Marketing at Fuqua School of Business

Schools

  • The Wharton School
  • Fuqua School of Business

Expertise

Links

Biography

The Wharton School

Work experience

  • Duke University - The Fuqua School of Business Associate Professor Of Marketing
  • University of Pennsylvania, Wharton School of Business Assistant Professor of Marketing
  • Procter & Gamble Assistant Brand Manager

Education

  • Duke University - Fuqua School of Business Ph.D. Business Administration- Marketing
  • The Ohio State University B.S. Marketing

Fuqua School of Business

Dr. Keisha Cutright is an Associate Professor of Marketing at Duke University’s Fuqua School of Business. Her research explores fundamental drivers of consumer behavior, such as personal control, religion, and self-care, and the implications of such for brand-building and consumer welfare.

Cutright has published her research in top-tier academic journals and currently serves as an Associate Editor for two of the leading consumer research journals, the Journal of Marketing Research and the Journal of Consumer Psychology. Popular accounts of her work have been covered by outlets such as the Wall Street Journal, The Atlantic, Science Daily, NewsWeek, TIME, and Fast Company.

Prior to beginning her career in academia, Cutright worked in brand management at Procter and Gamble. She has taught courses in Marketing Management, Branding, and Consumer Behavior and was previously named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.

EDUCATION

  • Duke University, Fuqua School of Business
    Ph.D., Marketing, June 2011

  • The Ohio State University
    Summa Cum Laude, Bachelor of Science in Business Administration, June 2003

RESEARCH INTERESTS

  • Consumer Behavior, Psychological Needs for Order and Structure, Personal Control, Religion, Branding

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