Keisha Cutright
Assistant Professor at The Wharton School
Associate Professor of Marketing at Fuqua School of Business
Schools
- The Wharton School
- Fuqua School of Business
Expertise
Links
Biography
The Wharton School
Work experience
- Duke University - The Fuqua School of Business Associate Professor Of Marketing
- University of Pennsylvania, Wharton School of Business Assistant Professor of Marketing
- Procter & Gamble Assistant Brand Manager
Education
- Duke University - Fuqua School of Business Ph.D. Business Administration- Marketing
- The Ohio State University B.S. Marketing
Fuqua School of Business
Dr. Keisha Cutright is an Associate Professor of Marketing at Duke University’s Fuqua School of Business. Her research explores fundamental drivers of consumer behavior, such as personal control, religion, and self-care, and the implications of such for brand-building and consumer welfare.
Cutright has published her research in top-tier academic journals and currently serves as an Associate Editor for two of the leading consumer research journals, the Journal of Marketing Research and the Journal of Consumer Psychology. Popular accounts of her work have been covered by outlets such as the Wall Street Journal, The Atlantic, Science Daily, NewsWeek, TIME, and Fast Company.
Prior to beginning her career in academia, Cutright worked in brand management at Procter and Gamble. She has taught courses in Marketing Management, Branding, and Consumer Behavior and was previously named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants.
EDUCATION
Duke University, Fuqua School of Business
Ph.D., Marketing, June 2011The Ohio State University
Summa Cum Laude, Bachelor of Science in Business Administration, June 2003
RESEARCH INTERESTS
- Consumer Behavior, Psychological Needs for Order and Structure, Personal Control, Religion, Branding
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