Kathryn Fitzgerald

Kathryn Fitzgerald, Ph.D. is Marketing Strategy and Customer Insight Consultant. She was formerly a full-time Professor of Marketing on the faculty for the M.B.A. programs at Pepperdine, UCLA, and Notre Dame. Kathryn joined a high-tech market research start-up affiliated with neuroscientists at UCLA, the place she earned her doctoral degree with a dissertation centered on the use of metaphor when communicating about complex and/or highly innovative new products. Kathryn also previously worked in a large management consulting firm in Chicago that specializes in expert litigation support. Kathryn grew up in Rapid City and recently returned after living for many years in Santa Monica, CA.

Specialties:

• Marketing Strategy, Entrepreneurship, Marketing, Management, and Market Research

Education

• Ph.D. UCLA Anderson School of Management (1992 — 1998)
• B.BA. University of Notre Dame - Mendoza College of Business (1985 — 1989)
• HS Diploma Stevens High School