Kathleen Debevec-Witz

Education

PhD in Marketing, University of Cincinnati, 1982 MBA, University of Cincinnati, 1980 BS Marketing and Finance, University of Dayton

Academic Appointments

Associate Professor of Marketing (University of Massachusetts-Amherst), 1988-Present Marketing Department Head (University of Massachusetts-Amherst, 1996-2000 Assistant Professor of Marketing (University of Massachusetts-Amherst, 1982-1988

Research Interests

• Impact of Personal Motivations and Nutritional Package Information on Recall of Nutritional Information and Attitudes
• Communication Strategies for Deterring Social Smoking
• Values of Millennials in the US and abroad
• Self-Referencing Strategies in Persuasive Communications
• Promotional Strategy and Consumer Behavior

Teaching Interests

• Management of Marketing Communications
• Retailing Management
• Promotional Strategy

Professional Background

Professional Experience

Associate Professor of Marketing, 1988-Present, Isenberg School of Management, University of Massachusetts Marketing Department Head, 1996-2000, Isenberg School of Management, University of Massachusetts Assistant Professor of Marketing, 1982-1988, Isenberg School of Management, University of Massachusetts Instructor, 1981-1982, University of Cincinnati

Recent Honors & Awards

Cadillac Marketing Case Competition - Semifinalist Team, 2007 Ford Fusion Collegiate Marketing Competition - Class 1st place award, 2006 TEACHnology Fellow - Center for teaching, 2001-2002 TIME Magazine Collegiate Marketing Competition - Class 1st Place, 1999-2000

Selected Publications

Schewe, Charles, Kathleen Debevec, Thomas Madden, William Diamond, Anders Parment, and Andrew Murphy, "If You've Seen One, You've Seen Them All! Are Young Millennials the Same Worldwide?" Journal of International Consumer Marketing, Vol. 25, Issue 1, 2013, pp. 3-15, DOI: 10.1080/08961530.2013.751791.

Debevec, Kathleen, Charles D. Schewe, Thomas Madden, and William Diamond, "Are Today's Millennials Splintering into a New Generational Cohort? Maybe," Journal of Consumer Behaviour, Vol. 12, Issue, 1, January/February, 2013, pp. 20-31, DOI: 10.1002/cb.1400.

Debevec, Kathleen and William Diamond, "Social Smokers: Smoking Motivations, Behavior, Vulnerability, and Responses to Antismoking Advertising," Journal of Consumer Behaviour, May/June, 2012, Vol. 11, Issue 3, pp. 207-216, DOI: 10.1002/cb.1373.

Debevec, Kathleen, Yana Andonova, and Elizabeth Miller, "Is That Healthy? The Influence of Information Type and Location," Abstract, Association for Consumer Research, Appreciating Diversity, ACR Annual Conference, Vancouver, BC, 2012, p. 200.