Kate Barasz

Assistant Professor of Marketing at IESE Business School

Associate Professor of Marketing at ESADE Business School

Schools

  • IESE Business School
  • ESADE Business School

Links

Biography

IESE Business School

Kate Barasz is an Assistant Professor in the Marketing Department at IESE Business School. She teaches Marketing Management in the MBA Program.

Broadly, Kate''s research examines the unseen and unanticipated causes and consequences of choice. One stream of research examines choice from the decision-maker''s perspective; for instance, how and why does uncertainty cause people to hope for objectively worse outcomes. Another stream of research investigates choice from the observer''s perspective: what do we infer about other people-their preferences, motives, and personality-based on the choices we see them make. She is particularly interested in the applied domains of medical decision making and charitable giving. Her work has been published in academic journals including Proceedings of the National Academy of Sciences, Journal of Marketing Research, and Journal of Experimental Psychology: General.

Kate holds a B.A. in Economics and Public Policy from Duke University and a Doctorate in Business Administration from Harvard Business School. In addition to her academic experience, she also worked as a consultant in Bain & Company''s Boston and Atlanta offices.

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ESADE Business School

Education

  • ADE. Harvard
  • Políticas Públicas. Universidad de Duke
  • Arte, Economía y Ciencias Políticas. Universidad Duke

Areas of interest

  • Consumer Behavior
  • Judgment and decision making
  • Social Cognition
  • Interpersonal Inferences

Biography

Professor Barasz holds a Doctorate in Business Administration from Harvard Business School, and a B.A. in Economics and Public Policy Studies from Duke University. Prior to her academic career, she worked as a consultant in Bain & Company's Boston and Atlanta offices. Before joining the ESADE faculty, she was on the faculty at Harvard Business School and IESE Business School.

Professor Barasz's research focuses on consumer decision-making, with a particular interest in how we make sense of other people's choices-e.g., the assumptions and inferences we make about others' preferences, motives, and personality based on the decisions we observe them making. Her work has been published in academic journals including Journal of Marketing Research, Journal of Consumer Research, and Journal of Experimental Psychology: General. She was named a "40 Best Business Professors Under 40" by Poets and Quants in 2018.

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