Karl Taeuscher

Karl Taeuscher (Täuscher) is a Senior Lecturer of Strategy and Entrepreneurship in the Innovation Management and Policy (IMP) Division at the Alliance Manchester Business School. In his previous roles, he worked as a Research Fellow at the Chair for Strategic Management and Organization at the Bayreuth University and as a Doctoral Researcher in the Business Model group at the Fraunhofer Center for International Management and Knowledge Economy (IMW). Karl's research focuses primarily on the legitimation, growth, and competitive strategies of new ventures, particularly in platform markets.

Research interests

Karl's main research interests are related to new ventures' legitimation, growth, and competitive strategies, particularly in platform-based markets, and most of his research projects are set in the context of online marketplaces. Other research interests - and potential areas for thesis supervision - include business model innovation; crowdfunding; the legitimation and growth of new market categories; organizational identities and narratives; and social evaluations.

Karl’s current teaching/supervising activities include:

• Fundamentals of Strategy (UG)
• High-Tech Entrepreneurship (MSc)
• Supervision of Dissertations (UG, MSc)
• International Business Project (MBA)

Publications

• Categories and Narratives as Sources of Distinctiveness: Cultural Entrepreneurship within and across Categories
  Taeuscher, K., Zhao, E. Y. & Lounsbury, M., 23 Feb 2022, In: Strategic Management Journal.

• Optimal distinctiveness in platform markets: Leveraging complementors as legitimacy buffers
  Taeuscher, K. & Rothe, H., 2021, In: Strategic Management Journal. 42, 2, p. 435-446

• Gaining Legitimacy by Being Different: Optimal Distinctiveness in Crowdfunding Platforms
  Taeuscher, K., Bouncken, R. B. & Pesch, R., 21 Jan 2020, In: Academy of Management Journal. 64, 1, p. 149–179 31 p.

• Reputation and New Venture Performance in Online Markets: The Moderating Role of Market Crowding
  Taeuscher, K., 2 Jul 2019, In: Journal of Business Venturing. 34, 6, p. 1-17 17 p.

• Uncertainty kills the long tail: demand concentration in peer-to-peer marketplaces
  Taeuscher, K., 2019, In: Electronic Markets. p. 1–12 12 p.

• Competition between platform ecosystems: a longitudinal study of MOOC platforms
  Rothe, H., Taeuscher, K. & Basole, R., 2018, ECIS Proceedings 2018.

• Institutional Logics and Value Capture in Emerging Categories: A Neo-Configurational Perspective
  Taeuscher, K. & Bouncken, R., 2018, In: Academy of Management. Annual Meeting Proceedings. 2018, 1

• Scalability and robustness of business models for sustainability: A simulation experiment
  Taeuscher, K. & Abdelkafi, N., 2018, In: Journal of Cleaner Production. 170, 1, p. 654–664