Kapil Bawa

Kapil Bawa, PhD, is Professor of Marketing in the Allen G. Aaronson Department of Marketing and International Business. He is a former Chair of that department and a former Executive Director of Executive Programs at the Zicklin School of Business. Dr. Bawa’s research interests focus on variety seeking, consumer promotions, brand choice, and shopping behavior. His work has been published in leading academic journals, including Marketing Science, Journal of Marketing Research, Journal of Marketing, and Journal of Retailing. Bawa has been a reviewer for leading marketing journals and marketing conferences, as well as a reviewer for the Social Sciences and Humanities Research Council of Canada and for the Hong Kong Research Grants Council. He has been an invited speaker at industry conferences and forums; has conducted executive development programs in Singapore, Taipei, India, and New York; and has consulted on marketing research projects. He holds a PhD in business from Columbia University

Areas of Expertise

Marketing Research, Consumer Brand Choice, Brand Switching and Purchase Behavior, Consumer Response to Promotions, Emotions and Music

Awards

Citation of Excellence for the paper “Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption” by ANBAR (UK), 1998.

Research grants, Social Sciences and Humanities Research Council of Canada, Shastri Indo-Canadian Institute (Canada), and CUNY Research Foundation.