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M. Kamel Jedidi, professeur à Columbia University

Biography

Columbia Business School
John A. Howard Professor of Business, Chair of the Marketing Division

Biography

Kamel Jedidi is the John Howard Professor of Business and the Chair of the Marketing Division at Columbia Business School, New York.  He holds a bachelor’s degree in Economics from University of Tunis and Master and Ph.D. degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania.  Dr. Jedidi has extensively published in leading marketing and statistical journals.  His research interests include pricing, product positioning, and market segmentation.  He was awarded the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award.  He was also finalist for 2009 Paul Green Award for the Journal of Marketing Research and for the 2009 Long-term Impact Paper Award for Marketing/Management Science.  Dr. Jedidi is senior Editor for the Consumer Needs and Solutions Journal and serves on the editorial board for the Journal of Business-to-Business Marketing.  Dr. Jedidi has conducted seminars at several business conferences and universities and also spoken at and consulted with several multinational companies.  He is a Founding Trustee of the Marketing Accountability Standards Board (MASB), a member of the Faculty Steering Committee, Columbia Global Centers (Amman), a Senior Editor for Rutgers Business Review, and a member of the Academic Council of ENPC’s School of International Management.  

Teaching

Spring 2018

Marketing Research and Analytics (MBA)

Fall 2017

Global Immersion: Doing Business in North Africa (MBA)
(PhD) Applied Multivariate Statistics (PHD)

Summer 2017

Marketing Strategy (EMBA)

Spring 2017

Marketing Research and Analytics (MBA)

Fall 2016

Global Immersion: Doing Business in North Africa (MBA)
Marketing Research and Analytics (MBA)
Marketing Strategy (EMBA)
(PhD) Applied Multivariate Statistics (PHD)

Summer 2016

Marketing Research and Analytics (MBA)
(PhD) Applied Multivariate Statistics (PHD)
MS Marketing Thesis, 1.5 point (PHD)

Spring 2016

MS Marketing Thesis, 1.5 point (PHD)
MS Marketing Thesis, 3 points (PHD)
Marketing Research and Analytics (MBA)

Fall 2015

Global Immersion: Doing Business in North Africa (MBA)
Marketing Strategy (EMBA)

Summer 2015

(PhD) Applied Multivariate Statistics (PHD)
MS Marketing Internship (PHD)
MS Marketing Thesis, 3 points (PHD)

Spring 2015

Marketing Strategy (EMBA)
MS Marketing Thesis, 1.5 point (PHD)
MS Marketing Thesis, 3 points (PHD)

Fall 2014

Marketing Strategy (EMBA)
Global Immersion: Doing Business in North Africa (MBA)

Summer 2014

Marketing Research (MBA)
(PhD) Applied Multivariate Statistics (PHD)

Spring 2014

MS Marketing Thesis, 1 point (MBA)
MS Marketing Thesis, 2 points (MBA)
MS Marketing Internship (MBA)

Fall 2013

Global Immersion: Doing Business in North Africa (MBA)
Marketing Strategy (MBA)

Summer 2013

(PhD) Applied Multivariate Statistics (PHD)

Spring 2013

MS Marketing Internship (MBA)

Fall 2012

Marketing Strategy (EMBA)
Global Immersion: Doing Business in North Africa (MBA)

Summer 2012

Marketing Research (MBA)
(PhD) Applied Multivariate Statistics (PHD)

Columbia Caseworks cases

The Abraaj Group Investment in Moulin d’Or (2016)
Coauthor(s): Kamel Jedidi, Marco Viola, Mohamad Ghalayini

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AfricInvest’s Stake in Nouvelair (A and B) (2014)
Coauthor(s): Kamel Jedidi, Meriem Kebiri

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Cheyef Halak: Driving Social Change in Lebanon (2012)
Coauthor(s): Asim Ansari, Kamel Jedidi, Ziad Naamani, Scott Shriver, Olivier Toubia

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Montclair Video (2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia

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Measuring Willingness to Pay for Pricing Decisions (2009)
Coauthor(s): Kamel Jedidi, Sharan Jagpal

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Suvidha: Launching the Beam Card (2009)
Coauthor(s): Kamel Jedidi, Martin Zemborain

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Research

Journal articles

Probabilistic Lexicographic Models In Marketing Science (forthcoming)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya

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Probabilistic Models of Lexicographic Choice In Psychometrika (forthcoming)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Ricardo Montoya

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Error Model and Maximum Likelihood Estimation for Elimination-by-Aspects In Journal of Marketing Research (forthcoming)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Social Contagion and Customer Adoption of New Sales Channels In Journal of Retailing (2015)
Coauthor(s): Kamel Jedidi, Tolga Bilgicer, Donald Lehmann, Scott Neslin

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The Long-Term Effect of Multichannel Usage on Sales In Customer Needs and Solutions (2015)
Coauthor(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin

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Error Theory for Elimination by Aspects In Operations Research (2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets In International Journal of Research in Marketing (2013)
Coauthor(s): Lia Zarantonello, Kamel Jedidi, Bernd Schmitt

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A Conjoint Model of Quantity Discounts In Marketing Science (2012)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi

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The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services In Marketing Science (2012)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Skander Essegaier, Peter Danaher

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Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In Marketing Science (2010)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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A Conjoint Approach for Consumer- and Firm-Level Brand Valuation In Journal of Marketing Research (2009)
Coauthor(s): Madiha Ferjani, Kamel Jedidi, Sharan Jagpal

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A Conjoint Approach to Multi-Part Pricing In Journal of Marketing Research (2008)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Rajeev Kohli

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Inferring latent class lexicographic rules from choice data In Journal of Mathematical Psychology (2008)
Coauthor(s): Kamel Jedidi, Rajeev Kohli

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Representation and Inference of Lexicographic Preference Models and Their Variants In Marketing Science (2007)
Coauthor(s): Kamel Jedidi, Rajeev Kohli

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Modeling Preference Evolution in Discrete Choice Models: A Bayesian State-Space Approach In Quantitative Marketing and Economics (2006)
Coauthor(s): Mohamed Lachaab, Asim Ansari, Kamel Jedidi, Abdelwahed Trabelsi

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Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite Mixture Structural Equation Methodology In Management Science (2006)
Coauthor(s): Kamel Jedidi, Wayne DeSarbo, Anthony Di Benedetto, Michael Song

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MCT: A Multibrand Concept Testing Methodology for New Product Strategy In Journal of Product Innovation Management (2006)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Jamil Maqbul

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Subset-Conjunctive Rules for Breast Cancer Diagnosis In Discrete Applied Mathematics (2006)
Coauthor(s): Rajeev Kohli, Ramesh Krishnamurti, Kamel Jedidi

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Probabilistic Conjunctive and Disjunctive Models for Heterogeneous Consumers In Journal of Marketing Research (2005)
Coauthor(s): Kamel Jedidi, Rajeev Kohli

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Probabilistic Conjunctive and Disjunctive Strategies In Psychometrika (2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Probabilistic Subset Conjunction In Psychometrika (2005)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Measuring Heterogenous Reservation Prices for Product Bundles In Marketing Science (2003)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Puneet Manchanda

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Augmenting Conjoint Analysis to Estimate Consumer Reservation Price In Management Science (2002)
Coauthor(s): Kamel Jedidi, Z. Zhang

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Heterogeneous Factor Analysis Models: A Bayesian Approach In Psychometrika (2002)
Coauthor(s): Asim Ansari, Kamel Jedidi, Laurette Dube

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An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population In Strategic Management Journal (2001)
Coauthor(s): Kamel Jedidi, Wayne DeSarbo, Indrajit Sinha

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Customer Value Analysis in a Heterogeneous Market In Strategic Management Journal (2001)
Coauthor(s): Wayne DeSarbo, Kamel Jedidi, Indrajit Sinha

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A Hierarchical Bayesian Approach for Modeling Heterogeneity in Structural Equation Models In Marketing Science (2000)
Coauthor(s): Asim Ansari, Kamel Jedidi, Sharan Jagpal

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Bayesian Factor Analysis for Multilevel Binary Observations In Psychometrika (2000)
Coauthor(s): Asim Ansari, Kamel Jedidi

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Managing Advertising and Promotion for Long-Run Profitability In Marketing Science (1999)
Coauthor(s): Kamel Jedidi, Carl Mela

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Assessing Long-Term Promotional Influences on Market Structure In International Journal of Research in Marketing (1998)
Coauthor(s): Carl Mela, Sunil Gupta, Kamel Jedidi

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The Long-Term Impact of Promotions on Consumer Stockpiling Behavior In Journal of Marketing Research (1998)
Coauthor(s): Kamel Jedidi, Carl Mela, Douglas Bowman

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Clustering at the Movies In Marketing Letters (1998)
Coauthor(s): Kamel Jedidi, Robert Krider, Charles Weinberg

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A Varying-Parameter Model of Online Brand Evaluations In Journal of Consumer Research (1997)
Coauthor(s): Gita Johar, Kamel Jedidi, Jacob Jacoby

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Representing Heterogeneity in Consumer Response Models: 1996 Choice Conference Participants In Marketing Letters (1997)
Coauthor(s): Wayne DeSarbo, Asim Ansari, Pradeep Chintagunta, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, V. Srinivasan, Michel Wedel

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Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity In Marketing Science (1997)
Coauthor(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo

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STEMM: A General Finite Mixture Structural Equation Model In Journal of Classification (1997)
Coauthor(s): Kamel Jedidi, Harsharanjeet Jagpal, Wayne DeSarbo

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Consideration Sets in Conjoint Analysis In Journal of Marketing Research (1996)
Coauthor(s): Kamel Jedidi, Rajeev Kohli, Wayne DeSarbo

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On Estimating Finite Mixtures of Multivariate Regression and Simultaneous Equation Models In Structural Equation Modeling (1996)
Coauthor(s): Kamel Jedidi, Venkat Ramaswamy, Wayne DeSarbo, Michel Wedel

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The Spatial Representation of Consideration Sets In Marketing Science (1995)
Coauthor(s): Wayne DeSarbo, Kamel Jedidi

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CATSCALE: A New Stochastic MDS Methodology for the Spatial Analysis of Sorting Data and the Study of Stimulus Categorization In Computational Statistics and Data Analysis (1994)
Coauthor(s): Robert Libby, Wayne DeSarbo, Kamel Jedidi

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A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns In Journal of Marketing (1993)
Coauthor(s): Kamel Jedidi, Kristiaan Helsen, Wayne DeSarbo

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Chapters

Dynamic Allocation of Pharmaceutical Detailing and Sampling for Long-Term Profitability In From Little''s Law to Marketing Science: Essays in Honor of John D.C. Little (2016)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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Dynamic Marketing Mix Allocation for Long-Term Profitability In Festschrift to Honor John D. C. Little (2010)
Coauthor(s): Ricardo Montoya, Oded Netzer, Kamel Jedidi

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Working papers

Relation Between Elimination-by-Aspects and Nested-Logit Models (2015)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Social Influence and Customer Adoption of New Sales Channels (2014)
Coauthor(s): Tolga Bilgicer, Kamel Jedidi, Donald Lehmann, Scott Neslin

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The impact of retailer promotional activities on store traffic: A Video-based Technology (2014)
Coauthor(s): Shyda Valizade, Oliver Heil, Kamel Jedidi

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How does mismeasuring reservation prices affect pricing strategy? (2010)
Coauthor(s): Kamel Jedidi, Sharan Jagpal, Ted Szatrowski

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Confounding in Logistic Regression (2003)
Coauthor(s): Rajeev Kohli, Kamel Jedidi

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Modeling No-Choice in Choice-Based Conjoint Analysis (2003)
Coauthor(s): Kamel Jedidi, Rajeev Kohli

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Case studies

Montclair Video (2010)
Coauthor(s): Raghuram Iyengar, Kamel Jedidi, Olivier Toubia

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In The News

Magazine articles

How Social Entrepreneurs Heal the World''s Wounds In Forbes (2010)
Coauthor(s): Kamel Jedidi, Bruce Kogut

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Education Ph.D. in Economics, Claremont Graduate University, USA M.A. in Economics, Claremont Graduate University, USA M.A. in Economics, University of Michigan, USA B.Soc.Sci. (Honors), National University of Singapore Biography Ramkishen S. Rajan is a Professor of Economics atESSEC Business ...
Education PhD, Accounting and Finance, W. E. Simon School of Business Administration, University of Rochester MS, Business Administration, W. E. Simon School of Business Administration, University of Rochester Bachelor of Commerce with First Class Honors, University of Western Australia Positio...
Peer-reviewed scientific articlesJournal article-refereed, Original researchImproved Parameter Estimates for Correlation and Capacity Deviates in Linear CryptanalysisBlondeau, Celine; Nyberg, Kaisa2017 in IACR Transactions on Symmetric Cryptology (Ruhr University of Bochum)ISSN: 2519-173XDifferen...