Kaifu Zhang
Assistant Professor of Marketing at Tepper School of Business
Schools
- Tepper School of Business
Links
Biography
Tepper School of Business
PHONE
412-268-1829
OFFICE
POS - Posner Hall - Room 241
AREA OF EXPERTISE
Marketing
EDUCATION
INSEAD - Ph D (Management) - 2012
Tsinghua University - BS (Computer Science) - 2007
PUBLICATIONS
- Breaking Free of a Stereotype: Should a Domestic Brand Pretend to be a Foreign one?
Marketing Science
- Differentiation with User Generated Content
(author(s): Kaifu Zhang, Miklos Sarvary) Management Science
- Contextual Advertising
(author(s): Kaifu Zhang) Marketing Science 31(6), 2012; 980-994
- Content Contributor Management and Network Effects in a UGC Environment
(author(s): Kaifu Zhang, Theodoros Evgeniou, V Padmanabhan, Emile Richard) Marketing Science 31(3), 2012; 433-447
- A Theorem of the Maximin and Applications to Bayesian Zero-sum Games
(author(s): Timothy Van Zandt, Kaifu Zhang) International Journal of Game Theory 40, 2011; 289-308
AWARDS AND HONORS
- Management Science Distinguished Service Award (2013)
- Sasakawa Young Leaders Fellowship (2012)
- Winner, Shankar-Spiegel Dissertation Proposal Competition (2011)
- AMA-Sheth Consortium (2010)
- INSEAD Doctoral Fellowship (2007)
COURSES TAUGHT
Pricing Strtgy (70482) 2015 Section: A
Pricing Strategy (45831) 2015 Mini 2 Section: A
MARKETING I (70381) 2014 Section: A, B
Analytical Models in Marketing (47753) 2014 Mini 2 Section: A
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