Jung-Joo Lee

JJ is currently a Deputy Head (Research) and Assistant Professor at the Division of Industrial Design, National University of Singapore. Her teaching & research areas include Service Design, Human-Centered Design, Co-Design and User Experience Design. Her current research interests focus on 1) Service Design with Data & AI, 2) the adoption of Service Design in the field of Human-Computer Interaction, 3) Service Design for the Public Sector.

Education

• Doctor of Arts Aalto University
• MSc Korea Advanced Institute of Science and Technology
• Bachelor of Science - BS Korea Advanced Institute of Science and Technology

Companies

• Deputy Head (Research) National University of Singapore (2017)
• Assistant Professor National University of Singapore (2014)
• Academic community director, Aalto Service Factory Aalto University (2012 — 2014)
• Post Doc Researcher ENCORE group, Department of Design, Aalto University School of Arts, Design and Architecture (2012 — 2014)
• Visiting Researcher Imagination Lancaster, Lancaster University (2013 — 2013)

Research Projects & Grants Awarded

National Research Foundation Singapore, LTA-URA, “2025 and beyond: Re-defining people-vehicle interaction and infrastructure for future mobility in Singapore” (2021 – 2023), S$ 2,368,837 | Co-PI

National Research Foundation Singapore, L2NIC, “Designing future-ready and sustainable nursing homes for person-centric care models in communities” (2017 – 2020), S$2,698,031 | Co-PI

Ministry of Education Tier 1, “Service Design for Digital Government” ( 2019 - 2021), S$180,000 | PI

Ministry of Education Start-up, “People-centred service innovation through co-design experiments”, (2014 – 2018), S$179,992 | PI

Teaching Enhancement Grant, NUS, “Design-Driven Collaborative Platforms for Transdisciplinary Undergraduate Education” (2021-2022), S$10,000 | PI

Finnish Ministry of Education & Academy of Finland, Five-year full scholarship (2007 –2011)