Jun Pang

Education

• 2010 Ph.D., Business Administration, Guanghua School of Management, Peking University
• 2008-2009 Visiting Ph.D. Candidate, the Sino-U.S. Fulbright Project, Stern School of Business, New York University
• 2004 Bachelor, Business Administration, Guanghua School of Management, Peking University

Working Experiences

• 2016-Present Associate Professor, Department of Marketing, Renmin Business School, Renmin University of China
• 2010-2016 Assistant Professor, Department of Marketing, Renmin Business School, Renmin University of China

Research Interests

Impact of new technologies on consumer behavior; social influence on consumer behavior, cross-cultural differences in consumer psychology and behavior.

Courses

Undergraduate program: Consumer behavior PhD program：Experimental design, Consumer behavior seminar II MBA program: Sensory marketing and brand management.

Publications:

1. Qiu, L., Wang, W., and Pang, J., (2022), “The Persuasive Power of Emoticons in Electronic Word-of-Mouth Communication on Social Networking Services,” MIS Quarterly , forthcoming.
2. Pang, J., Li, M.L, Qiu, L.Y., and Chen H. (2022), “The Impact of Gamified Distribution on Coupon Redemption,” Journal of Marketing Science (in Chinese), 2(3), 80-89.
3. Pang, J., Chu, Y. L., Li, M.L., and Jiao T.X., (2022), “Place-of-Origin Discrimination in the COVID-19 Pandemic: Existence, Mechanism, and Solution,” Nankai Management Review (in China), published online.
4. Pang, Jun, Angela Liu, and Peter N. Golder (2022), “Critics' Conformity to Consumers in Cultural Evaluation and Its Implications for Product Sales,” Journal of the Academy of Marketing Science, forthcoming.
5. Pang J. and Wang Y. S. (2022), “The Effect of Color on Consumer Preference for Competent versus Warm Brands,” Journal of Marketing Science (in Chinese), 2(2), 41-61.
6. Pang, Jun, Ziqi Shang, and Xiaomei Liu (2022), “The Ending Temporal Landmark Effect on Risky Decision-making,” Nankai Business Review, 25(1), 74-82 (in Chinese).
7. Pang, Jun, Yanlai Chu, Menglin Li, and Tengxiao Jiao (2021), “Place-of-Origin Discrimination in the COVID-19 Pandemic: Existence, Mechanism, and Solution,” Nankai Business Review, forthcoming (in Chinese).
8. Wang, Yansu and Jun Pang (2021), “The Effect of Color on Consumer Preference for Competent versus Warm Brands,” Journal of Marketing Science, forthcoming (in Chinese)
9. Pang, Jun and Ying Ding (2021), “Blend Your Product Shape with Brand Gender Identity: How, Why, and When,” International Journal of Research in Marketing, 38(1),216-231。
10. Shang, Ziqi, Jun Pang*, Xiaomei Liu (2021), “The Effect of Temporal Landmarks and Consumers’ Product Preference,” Management Review, 33(10), 145-158 (in Chinese).
11. Huan Chen, Jun Pang*, Minkyung Koo, and Vanessa M. Patrick (2020), “Shape Matters: Package Shape Informs Brand Status Categorization and Brand Choice,” Journal of Retailing, 96(2), 266-281。
12. Jiamin Yin, Yansu Wang, Jun Pang*, and Kanliang Wang (2020), “Customize for the Self versus Customize for Others: The Effect of the Intended Recipient on Product Uniqueness,” Marketing Letters, 31(1), 73-87.
13. Chen Huan, Yansu Wang, Jun Pang, and Sheng Bi (2019), “The Starting Temporal Landmarks’ Effects on Preference for High-Arousing Products,” Journal of Marketing Science, 15(3), 1-20 (in Chinese)
14. Qiu, Lingyun, Xian Xiao, and Jun Pang* (2019), “Effects of the Congruence between Individual Review and Aggregated Rating on Review Helpfulness,” Nankai Business Review, 22(6), 200-210.
15. Ding, Ying, Jun Pang, and Yansu Wang (2019), “The shape-gender implicit association and its impact on consumer preference for product shapes,” Acta Psychologica Sinica, 51(2), 216-226.
16. Shang Z.Q., Pang J., and Liu X,M (2017), “The Effect of Temporal Landmarks on Consumers’ Positive Illusions and Preference for Risky New Products,” Journal of Marketing Science (in Chinese), 13(2),
17. Pang, J, Tat H. K., Maheswaran D., and Li X. P., (2017), “‘Every Coin Has Two Sides’: The Effects of Dialectical Thinking and Attitudinal Ambivalence on Psychological Discomfort and Consumer Choice,” Journal of Consumer Psychology , 27 (2), 218-230.
18. Chen H., Bi S., and Pang J. (2016), “The effect of power on consumers’ nostalgia preferences,”, Acta Psychologica Sinica (in Chinese) , 48 (12), 1-11.
19. Pang, Jun and Lingyun Qiu (2016), “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think,” International Journal of Electronic Commerce , 20(3), 355-383.
20. Bi S., Pang J. and Lv YL (2016), “The Effect of Stress on Consumers’ Nostalgic Preference,” Journal of Marketing Science (in Chinese) 12(1), 38-50.
21. Pang J. and Bi S. (2015), “Effects of Congruency between Advertising Appeal and Country-of-Origin Stereotype on Brand Attitude,” Acta Psychologica Sinica (in Chinese), 47(3), 406-416.
22. Qiu, Lingyun, Jun Pang * and Kai Lim (2012), “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence,” Decision Support Systems , 54(1), 631-643.
23. Keh, Hean Tat and Jun Pang (2010), “Customer Reactions to Service Separation,” Journal of Marketing , 74 (2), 55-70.

Books

• Pang. J.,(2016), “Why Do You Spend？——New Insights on Consumer Psychology,” China Social Science Press .

Grands

1. 2021-2024：“The triggers, consequences, and mechanisms of Nostalgia Consumption,” National Natural Science Foundation of China, Principal Investigator.
2. 2015-2018: “The effect of Brand Image, Country-of-origin Image, and Self Image on Brand Preference,” National Natural Science Foundation of China, Principal Investigator.
3. 2011-2014： “The Effect of Emotional Trade-off Difficulty on Consumer Emotions and Decision Marketing,” National Natural Science Foundation of China, Principal Investigator.。

Other Appointments (In last five years)

• Editorial board member for Journal of Marketing Science (in Chinese)
• Reviewer of National Natural Science Foundation of China
• Post-hoc reviewer for:
  • International Journal of Research in Marketing
  • Psychology & Marketing
  • International Journal of Electronic Commerce
  • Journal of Business Research
  • Decision Support Systems
  • Journal of Marketing Science (in Chinese)
  • Acta Psychologica Sinica (in Chinese)
• Management Review (in Chinese)

Honors and Awards

• 2022：Renmin University of China The Best Undergraduate Thesis Advisor
• 2021：The Best Teaching Award for Undergraduates
• 2016：The Best Teaching Award for Graduates