Julian Rawel

Julian’s career has centred on marketing, strategy and great customer service. He was part of the team that built and floated tour operator Eurocamp; was launch marketing director at The Royal Armouries Museum, Leeds; senior visiting fellow/lecturer at leading business schools; and is now chief executive of Market Echoes alongside his academic activity.

Julian set up Market Echoes to help organisations look at customers from an ‘outside in’ perspective, building and linking every aspect of a business to what customers want; from strategy, marketing, systems and processes to culture and service. He often works with an entire leadership team to provide a common language and way of thinking to look at strategy and marketing – building on his commercial and academic experience.

In academia and training, Julian not only lectures (MBAs, MScs, marketing and strategy) but also carries out market reviews of undergraduate and MBA programmes and has redesigned these to increase student numbers and satisfaction. Julian has been MBA director at Edinburgh University Business School and was executive education director at Bradford University School of Management – both global 100 business schools – and has taught in the UK, Netherlands, Germany, Poland, Greece, Portugal, Spain, Romania, Serbia, Israel and the UAE. He has recently published a book on best practice business school teaching.

A media commentator and blogger, Julian regularly appears on TV and radio and in the press.