Judy Zolkiewski
Professor of Marketing at Alliance Manchester Business School
Schools
- Alliance Manchester Business School
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Biography
Alliance Manchester Business School
Dr Judy Zolkiewski is a Professor of Marketing at Alliance Manchester Business School, UK. She received her PhD in 1999 from UMIST. Before becoming a full-time academic in 1999 she had considerable industrial experience working for 15 years at Ferranti Computer Systems Ltd. She is an internationally-recognized scholar with research interests focussing on understanding the operation of business-to-business marketing and purchasing, both in the traditional manufacturing and engineering industries and in the evolving business-to-business services sector. She publishes in the leading international journals in her area and is also on the editorial boards of these journals. In addition to this, she has had a number of successful Knowledge Transfer partnerships, one winning the ESRC prize for the ‘Best Application of Social or Management Science’ and she has also hosted a prestigious Marie Curie Fellowship.
Additional Information
Judy Zolkiewski's main teaching interests are in the area of business-to-business marketing and strategy. She currently offers marketing courses on the MSc in Marketing and provides specialist input on business-to-business marketing and relationship management to undergraduate and postgraduate courses.
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