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Juan Manuel De Toro

Professor of Marketing at IESE Business School

Schools

  • IESE Business School

Links

IESE Business School

Areas of Interest

  • Advertising-communication
  • Brand creation, management and appraisal
  • Promotional strategy with the channel and the consumer
  • Media management
  • Marketing strategy

Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.

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