Juan Manuel De Toro

Professor of Marketing at IESE Business School

Schools

IESE Business School

Biography

IESE Business School

Areas of Interest

Advertising-communication
Brand creation, management and appraisal
Promotional strategy with the channel and the consumer
Media management
Marketing strategy

Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.

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