Juan Julie Li

Qualifications

• PhD - Business Administration
• M.S. - Statistics
• B.A. - Library Science (Minor in Law)

Publications

Journal Publications and Reviews

Bai, Xuan; Li, Julie Juan / Alliance justice and relational performance: the mediating role of boundary spanners' citizenship behaviors. July 2020; In: Management Decision.

Cheng, Li; Craighead, Christopher W.; Wang, Qiong; Li, Juan Julie / When is the Supplier’s Message “Loud and Clear”? Mixed Signals from supplier-Induced Disruptions and the Response. April 2020; In: Decision Sciences. Vol. 51, No. 2, pp. 216-254

Zhang, Chun; Zheng, Xu(Vivian); Li, Juan Julie / Is collaboration a better way to develop trust after opportunism? Distinguishing firm and boundary spanner opportunism. October 2019; In: Industrial Marketing Management. Vol. 82, pp. 38-51

Bai, Xuan; Chang, Jeanine; Li, Julie Juan / How Do International Joint Ventures Build Legitimacy Effectively in Emerging Economies? CSR, Political Ties, or Both?. June 2019; In: Management International Review. Vol. 59, No. 3, pp. 387–412

Sheng, Shibin; Zhou, Kevin Zheng; Li, Julie Juan; Guo, Zhaoyang / Institutions and opportunism in buyer–supplier exchanges: the moderated mediating effects of contractual and relational governance. November 2018; In: Journal of the Academy of Marketing Science. Vol. 46, No. 6, pp. 1014–1031

Zhang, Chun; Li, Julie Juan; Huang, Ying / Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization. June 2017; In: Marketing Letters. Vol. 28, No. 2, pp. 305-319

Wei, Zelong; Shen, Hao; Zhou, Kevin Zheng; Li, Julie Juan / How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China. January 2017; In: Journal of Business Ethics. Vol. 140, No. 2, pp. 209-223

Wang, Jeff Jianfeng; Li, Julie Juan; Chang, Jeanine / Product co-development in an emerging market: The role of buyer-supplier compatibility and institutional environment. September 2016; In: Journal of Operations Management. Vol. 46, pp. 69-83

Powers, Thomas L.; Sheng, Shibin; Li, Julie Juan / Provider and relational determinants of customer solution performance. July 2016; In: Industrial Marketing Management. Vol. 56, pp. 14-23

Poppo, Laura; Zhou, Kevin Zheng; Li, Julie J. / When can you trust "trust"? Calculative trust, relational trust, and supplier performance. April 2016; In: Strategic Management Journal. Vol. 37, No. 4, pp. 724-741

Bai, Xuan; Sheng, Shibin; Li, Julie Juan / Contract governance and buyer-supplier conflict: The moderating role of institutions. January 2016; In: Journal of Operations Management. Vol. 41, No. 1, pp. 12-24

Chang, Jeanine; Bai, Xuan; Li, Julie Juan / The influence of leadership on product and process innovations in China: The contingent role of knowledge acquisition capability. October 2015; In: Industrial Marketing Management. Vol. 50, pp. 18-29

Chang, Jeanine; Bai, Xuan; Li, Julie Juan / The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness. June 2015; In: Journal of International Marketing. Vol. 23, No. 2, pp. 73-93

Zhou, Kevin Zheng; Li, Julie Juan; Sheng, Shibin; Shao, Alan T. / The evolving role of managerial ties and firm capabilities in an emerging economy: evidence from China. November 2014; In: Journal of the Academy of Marketing Science. Vol. 42, No. 6, pp. 581-595

Wang, Qiong; Craighead, Christopher W.; Li, Julie Juan / Justice served: Mitigating damaged trust stemming from supply chain disruptions. September 2014; In: Journal of Operations Management. Vol. 32, No. 6, pp. 374-386

Wang, Jeff Jianfeng; Zhao, Xin; Li, Julie Juan / Group buying: A strategic form of consumer collective. September 2013; In: Journal of Retailing. Vol. 89, No. 3, pp. 338-351

Wang, Qiong; Li, Julie Juan; Ross Jr., William T.; Craighead, Christopher W. / The interplay of drivers and deterrents of opportunism in buyer-supplier relationships. January 2013; In: Journal of the Academy of Marketing Science. Vol. 41, No. 1, pp. 111-131

Li, Julie Juan / The alignment between organizational control mechanisms and outsourcing strategies: A commentary essay. September 2012; In: Journal of Business Research. Vol. 65, No. 9, pp. 1384-1386

Wang, Jeff Jianfeng; Zhao, Xin; Li, Julie Juan / Team Purchase: A Case of Consumer Empowerment in China. September 2011; In: Journal of Consumer Affairs. Vol. 45, No. 3, pp. 528-538

Li, Julie Juan; Sheng, Shibin / When does guanxi bolster or damage firm profitability? The contingent effects of firm- and market-level characteristics. May 2011; In: Industrial Marketing Management. Vol. 40, No. 4, pp. 561-568

Sheng, Shibin; Zhou, Kevin Zheng; Li, Julie Juan / The effects of business and political ties on firm performance: Evidence from China. January 2011; In: Journal of Marketing. Vol. 75, No. 1, pp. 1-15

Li, Julie Juan; Zhou, Kevin Zheng / How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation. August 2010; In: Journal of Business Research. Vol. 63, No. 8, pp. 856-862

Li, Julie Juan; Poppo, Laura; Zhou, Kevin Zheng / Relational mechanisms, formal contracts, and local knowledge acquisition by international subsidiaries. April 2010; In: Strategic Management Journal. Vol. 31, No. 4, pp. 349-370

Li, Julie Juan; Zhou, Kevin Zheng; Shao, Alan T. / Competitive position, managerial ties, and profitability of foreign firms in China: An interactive perspective. February 2009; In: Journal of International Business Studies. Vol. 40, No. 2, pp. 339-352

Su, Chenting; Zhou, Kevin Zheng; Zhou, Nan; Li, Julie Juan / Harmonizing conflict in husband-wife purchase decision making: Perceived fairness and spousal influence dynamics. September 2008; In: Journal of the Academy of Marketing Science. Vol. 36, No. 3, pp. 378-394

Li, Julie Juan / How to retain local senior managers in international joint ventures: The effects of alliance relationship characteristics. September 2008; In: Journal of Business Research. Vol. 61, No. 9, pp. 986-994

Zhou, Kevin Zheng; Li, Julie Juan; Zhou, Nan; Su, Chenting / Market orientation, job satisfaction, product quality, and firm performance: Evidence from China. September 2008; In: Strategic Management Journal. Vol. 29, No. 9, pp. 985-1000

Li, Julie Juan; Poppo, Laura; Zhou, Kevin Zheng / Do managerial ties in China always produce value? Competition, uncertainty, and domestic vs. foreign firms. April 2008; In: Strategic Management Journal. Vol. 29, No. 4, pp. 383-400

Li, Caroline Bingxin; Li, Julie Juan / Achieving superior financial performance in China: Differentiation, cost leadership, or both?. 2008; In: Journal of International Marketing. Vol. 16, No. 3, pp. 1-22

Li, Julie Juan; Su, Chenting / How face influences consumption A comparative study of American and Chinese consumers. 2007; In: International Journal of Market Research. Vol. 49, No. 2, pp. 237-256

Zhou, Kevin Zheng; Tse, David K.; Li, Julie Juan / Organizational changes in emerging economies: Drivers and consequences. March 2006; In: Journal of International Business Studies. Vol. 37, No. 2, pp. 248-263

Li, Julie Juan; Zhou, Kevin Zheng; Lam, Simon S.K.; Tse, David K. / Active trust development of local senior managers in international subsidiaries. January 2006; In: Journal of Business Research. Vol. 59, No. 1, pp. 73-80

Li, Julie Juan / The formation of managerial networks of foreign firms in China: The effects of strategic orientations. December 2005; In: Asia Pacific Journal of Management. Vol. 22, No. 4, pp. 423-443

Zhou, Kevin Zheng; Li, Julie Juan; Zhou, Nan / Employee's perceptions of market orientation in a transitional economy: China as an example. 2004; In: Journal of Global Marketing. Vol. 17, No. 4, pp. 5-22

Conference Papers

Ruiz Serrano, Andres; Wang, Qingtao; Li, Juan Julie / Strategically agile to become green: Innovation as a competitive advantage to improve financial and corporate performance in China. October 2019; 2019 Annual Conference of JMS China Marketing Science & Doctoral Consortium, 2019 JMS, 25/10/2019 - 27/10/2019, Chengdu, China.

Zhang, Chun; Zheng, Xu; Li, Julie Juan / Is Collaboration a Better Way to Develop Trust After Opportunism? Distinguishing Firm and Boundary Spanner Opportunism. February 2019; 2019 American Marketing Association Winter Academic Conference, 22/02/2019 - 24/02/2019, Austin, United States.

Chang, Jeanine; Bai, Xuan; LI, Juan / The Influence of Institutional Forces on IJVs’ Foreign Parents’ Opportunism and IJVs’ Relationship Extendedness. August 2014; 2014 Summer Marketing Educators Conference, 01/08/2014 - 03/08/2014, San Francisco, United States.

Bai, Xuan; Li, Juan Julie / Ex post governance and relationship repair: Matching governance to dependence structure. March 2014; International Conference of Asian Marketing Associations, 13/03/2014 - 16/03/2014, Seoul, Korea, Republic of.

LI, Julie Juan; Bai, Xuan / How Do Corporate Social Responsibility Activities Contribute to Firm Performance: The Role of Market Competence. February 2013; American Marketing Association Conference, 15/02/2013 - 17/02/2013, , United States.

CHANG, In Ngan; LI, Julie / The Effects of Trust and Control on Local Knowledge Acquisition of Foreign Firms in China. December 2012; ANZMAC 2012, 03/12/2012 - 05/12/2012, Adelaide, Australia.

Sheng, Shibin; Li, Julie Juan / Is More Knowledge Always Better? The Effect of Knowledge Breadth and Depth on New Product Performance. June 2012; 2012 Cambridge Business & Economics Conference, 27/06/2012 - 28/06/2012, , United Kingdom.

Zhang, Qiyuan; Zhou, Kevin; Li, Julie Juan / Governing Interfirm Knowledge Transfer in the Chinese Market: The Interplay of Formal and Informal Mechanisms. May 2012; 2012 Consortium for International Marketing Research, 15/05/2012 - 18/05/2012, , Taiwan.

LI, Julie Juan; Chen, Linda / External Learning and Firm Performance in China: A Contingency View. September 2010; Global Marketing Conference, 09/09/2010 - 12/09/2010, Tokyo, Japan.

Wang, Qiong; LI, Julie, Juan; Ross, Bill / The Role of Social Capital in Buyer-Seller Relationships: A Transaction Cost Approach. August 2010; ISBM Bi-Annual Academic Conference, 11/08/2010 - 12/08/2010, Boston, United States.

Research Areas

• Marketing Strategies in China
• Knowledge Creation and Innovation in Marketing Channels
• Social Networks and Interorganizational Relationships in Marketing Channels