Juan José Güemes

at IE Business School

Schools

  • IE Business School

Links

Biography

IE Business School

Juan José GüemesChairman- Entrepreneurship. In 2000 he was appointed General Secretary of Tourism, being responsible for the international promotion of Spain. In these three years he headed tourism in Spain, he modernized the country’s brand image and promoted a strategy to take Spanish tourism into new markets and products.

Read about executive education

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