Joyce (Feng) Wang

Joyce (Feng) Wang‘s research focuses on customer experience, eCommerce, customer valuation, and customer-centric product design. Her work has appeared in Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Business Logistics, and presented at numerous academic conferences. She has taught customer analytics (both undergraduate- and graduate-level), marketing research, quantitative business research methods, and marketing strategy.

Teaching Interests

Customer analytics, relationship marketing, marketing research, and marketing strategy

Research Interests

Customer experience & analytics, customer valuation, eCommerce, relationship marketing, and customer centric product design

Consulting/Practice Interests

Customer experience & analytics, eCommerce, loyalty program, and program design

Awards and Honors

• 2021, Research Grant, Bentley Research Council
• 2021, Summer Research Grant, Bentley University
• 2020, Summer Research Grant, Bentley University
• 2019, Summer Research Grant, Bentley University
• 2018, Don and Shirley Taylor Research Excellence Award, Michigan State University
• 2018, Summer Research Grant, Bentley University
• 2017, Mott Foundation Fellowship Award, Demmer Center for Business Transformation
• 2016, Don and Shirley Taylor Research Excellence Award, Michigan State University
• 2015, Provost’s Excellence Fellowship Award, Michigan State University
• 2014, Broad Fellowship Award, Michigan State University

Education

• Ph.D. in Marketing Michigan State University - Eli Broad College of Business (2013 — 2018)
• Master of Science in Marketing Research (MSMR) Michigan State University - The Eli Broad College of Business (2011 — 2011)
• Bachelor of Business Administration - BBA Nankai University (2006 — 2010)

Publications

Journal Articles

• Xia, L., Zhong, W., Wang, F. (2023). To Dress up or Not: Political Identity and Dog Owners’ Purchase of Dog Apparels. Psychology & Marketing , (40) 10 2118-2131.
• Wang, F. (2022). Nostalgia in Tourism. Current Opinion in Psychology.
• Wang, F., Xia, L. (2022). Revenge Travel: Nostalgia and Desire for Leisure Travel Post COVID-19. Journal of Travel & Tourism Marketing.
• Pratt, A., Voorhees, C., Robinson, S., Wang, F. (2022). Unintended effects of price promotions: Forgoing competitors’ price promotions strengthens incumbent brand loyalty. Journal of Academy of Marketing Science.
• Xia, L., Wang, F., Santana, S. (2021). Nostalgia: Triggers and Its Role on New Product Purchase Intentions. Journal of Business Research, (135) 183-194.
• Zhao, Y., Zhang, Y., Wang, F., Schrock, W. (2020). Brand Relevance and the Effects of Product Proliferation across Product Categories. Journal of the Academy of Marketing Science.
• Calantone, R. J., Whipple, J. M., Wang, F., Sardashti, H., Miller, J. W. (2017). A Primer on Moderated Mediation Analysis: Exploring Logistics Involvement in New Product Development. Journal of Business Logistics.
• Sirisuhk, R., Calantone, R. J., Wang, F. (2016). Managing Market Intelligence: The Comparative Role of Absorptive Capacity and Market Orientation. Journal of Business Research.