Jorge Pena Marin

Jorge Pena Marin is Assistant Professor in the Marketing Department at Michigan State University. He has taught Marketing Management at IESE Business School, Brand Management and Influence Strategies at the University of Cincinnati, and Principles of Marketing and Integrated Marketing Communications at the University of Texas at San Antonio.

Prof. Pena Marin researches how using numerical information (i.e., prices, attribute information) influences consumers' decisions in a wide array of domains, including negotiations, goal pursuit, financial decision-making or attribute weighting. Jorge's work has appeared in top marketing journals such as Journal of Consumer Research and Journal of Consumer Psychology. Jorge has also presented his research numerous times in conferences around the world.

Among several honors, Prof. Pena Marin has been appointed to the Editorial Review Board of the Journal of Consumer Psychology. He was also an invited speaker at the premier branding conference in the US for practitioners Brandemonium.

Before joining academia, Prof. Pena Marin worked for more than ten years in marketing management and business consultancy positions at companies such as TBWA, Mercedes-Benz, and Accenture.

Education

• Doctor of Philosophy (Ph.D.) The University of Texas at San Antonio (2012 — 2017)
• Strategic Marketing Management Columbia University - Columbia Business School (2010 — 2010)
• Master (M.A.) IE Business School (2006 — 2006)
• Bachelor Universidad San Pablo-CEU (1995 — 1999)

Companies

• Assistant Professor Of Marketing Michigan State University - Eli Broad College of Business (2021)
• Assistant Professor of Marketing IESE Business School (2020 — 2021)
• Assistant Professor of Marketing University of Cincinnati Carl H. Lindner College of Business (2017 — 2020)
• Marketing Lecturer and Researcher The University of Texas at San Antonio (2012 — 2017)
• Nissan Marketing Services Director TBWA\Worldwide (2008 — 2011)
• Senior Project Manager JWT (2007 — 2008)
• Area Business Manager Mercedes-Benz Spain (2004 — 2007)
• Consultant Accenture (2003 — 2004)
• Consultant Deloitte España (1999 — 2002)