Jooyoung Park

Research Interests:

• Marketing, Consumer Information Processing, Consumer Motivation and Self-Regulation, Embodied Cognition, Brand Management

Research Fields:

• Consumer Motivation and Self-Regulation
• Individual Motivation and Behavior in Crowdfunding
• Gift Giving Behavior
• Childhood Resources
• Infectious Disease Threat (e.g., COVID-19)

Teaching

• Marketing Management, Consumer Behavior

Education:

• Ph.D. (Marketing), University of Iowa, USA, May, 2014
• Doctoral Coursework (Management Engineering), KAIST, S. Korea, 2007 - 2009
• M.S. (Management Engineering), KAIST, S. Korea, 2007
• B.S. (Business Administration), Kyungpook National University, S. Korea, 2004

HONORS AND AWARDS

• ICIS (International Conference on Information Systems) Best Conference Paper Nomination and Best Track Paper for ‘Sharing Economy and Crowd Markets’ Track (2018)
• PKU Shenzhen Graduate School scientific research awards, 2016 - 2017
• Faculty Teaching Excellence Award, Peking University HSBC Business School, 2016 - 2017
• Graduate College Summer Fellowship, University of Iowa, June - July 2013
• Robert Mittelstaedt Symposium Fellow as a presenter, University of Nebraska, March 2013
• Haring Symposium Fellow, University of Indiana, April 2012
• James F. Jakobsen Award Winner (1st place), University of Iowa, March 2012
• Graduate Assistantship, University of Iowa, 2009 - 2014
• Research Grant from Korea Research Foundation, 2008 - 2009
• Honors Scholarship, KAIST Business School, 2005 - 2008