Jonathan Zhang

Assistant Professor of Marketing at Foster School of Business

Schools

Foster School of Business

Expertise

Travel and Hospitality

Biography

Foster School of Business

Education

PhD Columbia University (2011)
MPhil Columbia University (2007)
BS Rutgers University (2004)
BA Rutgers University (2004)

Academic Expertise

big data
business to business marketing
business to consumer marketing
communications
database marketing
direct marketing
e-commerce
multichannel marketing
pricing strategies

Current Research

Customer relationship migration, Bayesian learning models

Positions Held

At the University of Washington since 2010
Associate, Management consulting, ZS Associates, 2004-2005

Honors and Awards

Finalist, Frank M. Bass Award, 2015
Finalist, John D. C. Little Award, 2014
Finalist, Frank M. Bass Dissertation Paper Award, 2014
Ron Crockett / Dean’s Annual award for Excellence in Undergraduate Teaching, 2014
Shankar-Spiegel Dissertation Proposal Award, Direct Marketing Association, 2009
Luxury Education Foundation Award, Columbia University, 2009
Summa Cum Laude, Rutgers University, 2004

Current Professional Affiliations

Institute for Operations Research and the Management Sciences (INFORMS)

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