Jonathan Zhang

Assistant Professor of Marketing at Foster School of Business

Schools

  • Foster School of Business

Expertise

Links

Foster School of Business

Education

  • PhD Columbia University (2011)
  • MPhil Columbia University (2007)
  • BS Rutgers University (2004)
  • BA Rutgers University (2004)

Academic Expertise

  • big data
  • business to business marketing
  • business to consumer marketing
  • communications
  • database marketing

  • direct marketing

  • e-commerce

  • multichannel marketing

  • pricing strategies

Current Research

  • Customer relationship migration, Bayesian learning models

Positions Held

  • At the University of Washington since 2010
  • Associate, Management consulting, ZS Associates, 2004-2005

Honors and Awards

  • Finalist, Frank M. Bass Award, 2015
  • Finalist, John D. C. Little Award, 2014
  • Finalist, Frank M. Bass Dissertation Paper Award, 2014
  • Ron Crockett / Dean’s Annual award for Excellence in Undergraduate Teaching, 2014
  • Shankar-Spiegel Dissertation Proposal Award, Direct Marketing Association, 2009
  • Luxury Education Foundation Award, Columbia University, 2009
  • Summa Cum Laude, Rutgers University, 2004

Current Professional Affiliations

  • Institute for Operations Research and the Management Sciences (INFORMS)

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