Jonathan Wilkins (Dines)

Mentor, philanthropist and entrepreneur DINES pioneers creative change and is a coveted international speaker. Recognised for his distinctive style and vision, Dines has transformed the way brands connect with the new culture from Nike, EA Sports, Universal Music, Adidas, Levis, Hasbro, Sony Music to the BBC .

As Founder & Creative Director of creative agency STUDIO BLUP®, his insatiable desire to create cutting-edge creative & constantly evolve their approach provides brands a much-coveted window into the new culture. In 2020 STUDIO BLUP® joined forces with the LAB Group to take their creative to the next level with unparalleled expertise in emerging tech, audience insights and behavioural science.

Key Areas of Focus:

STRATEGY:

• Competitive, New Product, Brand, Growth.
• Innovation & Culture Programs.
• Market Trends and Insights.
• User Generation / Conversion.

MANAGEMENT:

• Start Up / Planning & Structuring.
• Senior Leadership for Global Enterprises.
• Team / Network Development and Leadership.
• Agile / Lean Planning and Execution.

BRAND:

• Creation, Acceleration, Repositioning.
• Brand Partnerships and Collaborations.
• Lifestyle, Influencer & Youth Culture Marketing.

DESIGN:

• Creative Direction, Art Direction, Webdesign.
• Content Curation and Creation.
• Motion