Jonathan Berman

Professor Jonathan Berman conducts research in judgment and decision-making and consumer behavior. His specific areas of research look at (a) signals of selfishness in prosocial behaivor decision-making and (b) how consumers manage their personal finances.  Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research.