Jonah Berger
Associate Professor of Marketing at The Wharton School
Wharton Professor, Bestselling Author, International Keynote Speaker, Consultant at CEIBS
Biography
The Wharton School
Professor Jonah Berger is an internationally bestselling author, and a world-renowned expert on change, influence, word of mouth, natural language processing, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s most popular online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone’s Mind are in print in over 35 countries around the world. Berger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, 3M, and The Gates Foundation.
His most recent work uses automated textual analysis and natural language processing to pull behavioral insights from text data (e.g., predicting song success from lyrics, movie success from scripts, and customer satisfaction from service calls). He co-founded the Technology and Behavioral Science Initiative and helps host an interdisciplinary conference on Behavioral Insights from Text.
Awards and Honors
- William F. O’Dell Award, Journal of Marketing Research,, 2019
- Outstanding Reviewer Award, Journal of Consumer Research, 2016
- Best 2012 Article Finalist, Journal of Consumer Research, 2015
- Top 30 Leaders in Business, American Management Association, 2015
- Berry-AMA Book Prize for Best Book in Marketing, 2014
- Top 5 Most Productive Researchers in Marketing 2009-13, AMA DocSig, 2013
- Paul Green Award, Journal of Marketing Research, Finalist, 2013
- Most Creative People in Business, Fast Company, 2013
- Early Career Award, Association for Consumer Research, 2012
- Early Career Award, Society for Consumer Psychology, 2012
- Outstanding Reviewer Award, Journal of Consumer Research, 2011
- Winner, Iron Professor Competition, The Wharton School, 2011
- MBA Teaching Commitment and Curricular Innovation Award, 2011
- MSI – Young Scholars Program, 2011
- Top 10 Reviewer Award, Journal of Consumer Psychology, 2011
- JCR Best Paper in 2007 Award, Finalist, 2010
Work experience
- The Wharton School Marketing Professor
- Stanford University Graduate School of Business Doctoral Candidate in Marketing
Education
- Stanford University Graduate School of Business Doctor of Philosophy (PhD) Marketing
CEIBS
Jonah is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He is the author of the New York Times bestseller Contagious: Why Things Catch On, and has published dozens of articles in top-tier academic journals. Popular accounts of his work have appeared in places like The New York Times, the Wall Street Journal, The Washington Post, Science, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His research has also been featured in The New York Times Magazine’s annual "Year in Ideas" issue. Jonah has been recognized with awards for both scholarship and teaching, including being named Wharton's “Iron Prof.” At Wharton, he teaches an elective called Contagious: How Products, Behaviors, and Ideas Catch On.
Videos
Wharton Professor Jonah Berger on "Losing to Winning"
Jonah Berger: The Science of Change & 5 Reasons People Change
Jonah Berger: "Contagious: Why Things Catch On" | Talks at Google
Jonah Berger, Wharton marketing professor, on viral-like business developments
The Catalyst: How to Change Anyone’s Mind: Jonah Berger
How Marketers Create Billion Dollar Trends
Wharton Prof. Jonah Berger - "Contagious: Why Things Catch On"
Persuasion, influence and behavior |Jonah Berger| Art of Charm podcast
Think CPG with Google - Jonah Berger
The Catalyst: How to Change Anyone's Mind (with Wharton Business Professor Jonah Berger)
534 | Interview with the Author: The Catalyst by Jonah Berger
Wharton Magazine interview with Assistant Professor of Marketing Jonah Berger
Jonah Berger: What makes people talk and share?
Wharton Great Question: Prof. Jonah Berger – The Power of Influence
Wharton Prof. Jonah Berger: How to Change Anyone's Mind
Invisible Influence: Jonah Berger
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