Jon Parks

Areas of Specialty

Jon grew up with the Internet as it has penetrated just about every corner of commerce in today’s world. His experiences have provided him with expertise in a variety of areas, including:

• Digital marketing/digital media strategy
• E-mail Marketing
• Online advertising
• Pay-Per-Click (PPC) Advertising
• Search Engine Optimization
• Social Media Strategy
• Web Analytics
• Web Information Architecture
• Web Site strategy
• Web Video Development

Professional Background

Jon’s career has taken him through the worlds of politics, government, agency-side and client side work throughout his career. The positions he has held during his career include:

• Staff member on a U.S. Senate campaign
• Public Affairs Officer for the North Carolina Department of Transportation
• Chief Public Information Officer for the North Carolina Division of Motor Vehicles
• Leader of the e-Government Office for Wake County Government
• Leader/Digital Media & Marketing Manager for S&A Cherokee

Personal Background

Jon Parks is a lifelong resident of the vibrant and innovative Research Triangle region (Raleigh, Durham & Chapel Hill) of North Carolina. Born in the small town of Garner, Jon went on to attend Appalachian State University in Boone, N.C. as an undergraduate where he received a B.S. in Political Science and Communication. He later attended graduate school at North Carolina State University in Raleigh where he received a Master’s in Public Administration. Jon is very active with Appalachian State, where he serves as a member of the ASU Board of Visitors. He is also a Past President of the ASU National Alumni Association and former member of the ASU Board of Trustees. Jon is also a triathlete, having completed several triathlons including two Half-IronMan triathlons. Jon lives in the Raleigh area with his wife and five young children.