John Rudd

John M. Rudd is Head of the Marketing Group, and a Professor of Marketing. Previously he held a chair in Marketing and Strategic Management at Aston Business School, where he was also Associate Dean Research. John joined Aston in 2001 to commence his PhD, and prior to this he held several senior management roles in blue chip organisations. He is a Fellow of the Chartered Institute of Marketing, the Higher Education Academy and a Senior Fellow of the Foundation for Management Education. John also serves on the Editorial Boards of the European Journal of Marketing and the Journal of Marketing Theory and Practice, and has published work in journals such as the Journal of the Academy of Marketing Science, Industrial Marketing Management, International Journal of Management Reviews, Journal of Business Research, Psychology and Marketing and the European Journal of Marketing. Current research projects focus on issues of strategic marketing, strategic planning and decision-making, sales relationships and social media. John is also the recipient of numerous teaching awards for his work with undergraduate, postgraduate and executive audiences.

Publications

Journal Articles

• Santos-Vijande, M. L., López-Sánchez, J. A., Pascual-Fernández, P. and Rudd, J. M. (2021) "Service innovation management in a modern economy : insights on the interplay between firms’ innovative culture and project-level success factors", Technological Forecasting and Social Change, 165, 120562
• Shepherd, N. G., Mooi, E. A., Elbanna, S. and Rudd, J. M. (2021) "Deciding fast : examining the relationship between strategic decision speed and decision quality across multiple environmental contexts", European Management Review, 18, 2, 119-140
• Mooi, E., Rudd, J. M. and de Jong, A. (2020) "Process innovation and performance : the role of divergence", European Journal of Marketing, 54, 4, 741-760
• Shepherd, N. G., Hodgkinson, G. P., Mooi, E. A., Elbanna, S. and Rudd, J. M. (2020) "Political behavior does not (always) undermine strategic decision making : theory and evidence", Long Range Planning, 53, 5, 101943
• Gupta, S., Gallear, D., Rudd, J. M. and Foroudi, P. (2020) "The impact of brand value on brand competitiveness", Journal of Business Research, 112, 210-222
• Deeter-Schmelz, D. R., Lauer, T. P. and Rudd, J. M. (2019) "Understanding cross-cultural sales manager-salesperson relationships in the Asia-Pacific rim region : a grounded theory approach", Journal of Personal Selling and Sales Management, 39, 4, 334-351
• Mohtar, M., Rudd, J. M. and Evanschitzky, H. (2019) "Clarifying the brand personality construct in Malaysia", Journal of Consumer Marketing, 36, 7, 869-884
• Khusainova, R., de Jong, A., Lee, N., Marshall, G. W. and Rudd, J. M. (2018) "(Re) defining salesperson motivation : current status, main challenges, and research directions", Journal of Personal Selling & Sales Management, 38, 1, 2-29
• Santos-Vijande, M. L., López-Sánchez, J. Á. and Rudd, J. M. (2016) "Frontline employees’ collaboration in industrial service innovation : routes of co-creation’s effects on new service performance", Journal of the Academy of Marketing Science, 44, 3, 350-375
• Blut, M., Evanschitzky, H., Backhaus, C., Rudd, J. M. and Marck, M. (2016) "Securing business-to-business relationships : the impact of switching costs", Industrial Marketing Management, 52, 82-90
• Moncrief, W. C., Marshall, G. W. and Rudd, J. M. (2015) "Social media and related technology : drivers of change in managing the contemporary sales force", Business Horizons, 58, 1, 45-55
• Sibai, O., de Valck, K., Farrell, A. M. and Rudd, J. M. (2015) "Social control in online communities of consumption : a framework for community management", Psychology & Marketing, 32, 3, 250-264
• Sibai, O., de Valck, K., Farrell, A. M. and Rudd, J. M. (2014) "Keyboard warriors in cyberfights : conflict in online communities of consumption and its effects on community resources", Advances in Consumer Research, 42, 685-686, NA-42
• Shepherd, N. G. and Rudd, J. M. (2014) "The influence of context on the strategic decision-making process : a review of the literature", International Journal of Management Reviews, 16, 3, 340-364, 12023
• Gupta, S., Rudd, J. M. and Lee, N. (2014) "Business sustainability through successful integration of marketing and operations", Industrial Marketing Management, 43, 1, 3-5
• Punjaisri, K., Evanschitzky, H. and Rudd, J. M. (2013) "Aligning employee service recovery performance with brand values : the role of brand-specific leadership", Journal of Marketing Management, 29, 9-10, 981-1006
• Gilliland, D. I. and Rudd, J. M. (2013) "Control of electronic channel affiliates : an exploratory study and research propositions", Journal of Business Research, 66, 12, 2650-2656
• Combe, I. A., Rudd, J. M., Leeflang, P. S. and Greenley, G. E. (2012) "Antecedents to strategic flexibility", European Journal of Marketing, 46, 10, 1320-1339
• Lee, N., Rudd, J. M., Moncrief, W. C. and Marshall, G. W. (2012) "Revolution in sales : the impact of social media and related technology on the selling environment", Journal of Personal Selling and Sales Management, 32, 3, 349-363
• Rudd, J. M., Greenley, G. E., Beatson, A. T. and Lings, I. N. (2008) "Strategic planning and performance : extending the debate", Journal of Business Research, 61, 2, 99-108
• Beatson, A., Coote, L. V. and Rudd, J. M. (2006) "Determining consumer satisfaction and commitment through self-service technology and personal service usage", Journal of Marketing Management, 22, 7-8, 853-882
• Greenley, G. E., Hooley, G. J. and Rudd, J. M. (2005) "Market orientation in a multiple stakeholder orientation context : implications for marketing capabilities and assets", Journal of Business Research, 58, 11, 1483-1494
• Greenley, G. E., Hooley, G. J., Broderick, A. J. and Rudd, J. M. (2004) "Strategic planning differences among different multiple stakeholder orientation profiles", Journal of Strategic Marketing, 12, 3, 163-182
• Rudd, J. M. and Morgan, R. (2003) "Editorial – Marketing Strategy : a history of the next decade", Journal of Strategic Marketing, 11, 3, 161-164