John Fyfe Marshall

Current Research Topics

• Technology impact on marketing function, brand strategy, and portfolio management
• New approaches in marketing analytics
• Media channel optimization

Professional Activities

Academic positions

• Tuck School of Business, 2006–present
• Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997 

Nonacademic positions

• Executive Vice President, Digitas Inc., 1999–2004
• Partner, Mercer Management Consulting, 1995–99
• Manager, Braxton Associates, 1992–95
• Equity Analyst, Alex Brown and Sons, 1987–91

Selected Publications

• With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000