John Fyfe Marshall
Adjunct Professor of Business Administration at Tuck School of Business at Dartmouth
Schools
- Tuck School of Business at Dartmouth
Links
Biography
Tuck School of Business at Dartmouth
Current Research Topics
- Technology impact on marketing function, brand strategy, and portfolio management
- New approaches in marketing analytics
- Media channel optimization
Professional Activities
Academic positions
- Tuck School of Business, 2006–present
- Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997
Nonacademic positions
- Executive Vice President, Digitas Inc., 1999–2004
- Partner, Mercer Management Consulting, 1995–99
- Manager, Braxton Associates, 1992–95
- Equity Analyst, Alex Brown and Sons, 1987–91
Selected Publications
- With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000
Videos
John Marshall: 3 strategies for effectively talking about climate change | TED Countdown
Read about executive education
Other experts
Esteban Mogas Sibina
Education Master en Administración y Dirección de Empresas. ESADE Licenciatura en Administración y Dirección de Empresas. ESADE - UPC Areas of interest Competitive Strategy Corporate Strategy Strategic Business Simulation Entrepreneurship Biography Esteve is a Lecturer at the Department ...
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