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John Branch – Globalization: The Great Debate
Go-to-Market Strategy by Prof. John Branch

Biography

Stephen M. Ross School of Business
Academic Director of Part-Time MBA Programs and Clinical Assistant Professor of Business Administration, Ross School of Business. Faculty Associate, Center for Russian, East European, & Eurasian Studies

Academic Director of Part-Time MBA Programs and Lecturer of Marketing, Stephen M. Ross School of Business Faculty Associate, Center for Russian, East European, & Eurasian Studies

Professor Branch currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels, and serves as the Academic Director of the School’s part-time MBA programs. For two years (2007-2008), he also acted as the Director of Educational Outreach at the University’s William Davidson Institute, which focuses on emerging and transitional economies; he was responsible for the development and dissemination of pedagogical materials. He is also associated with the University’s Center for Russian, East European, & Eurasian Studies.

Prior to joining Ross, Professor Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis (U.S.A.) for five years. He began his academic career in 1993, however, as an Assistant Professor of Marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), ESAN (Peru), Stockholm School of Economics in Riga (Latvia), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.).

Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also conducted management training in, and consulted to, numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, DELL, Coca-Cola, Michelin, Ericsson, and Nestlé.

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Books

Teaching and Learning Innovations in Higher Education AuthorsNygaard, Claus; John Branch; Sarah Hayes; & Anne Horsted Published Date2017 Source Libri Publishing

Assessing Learning in Higher Education AuthorsNygaard, C.; Branch, J. & Bartholomew Published Date2016 Source Oxford, England: Libri 9781909818811

Technology-Enhanced Learning in Higher Education AuthorsNygaard, C.; Branch, J. & Bartholomew, P. Published Date2015 Source Oxford, England: Libri 9781907471613

Student Development at the Stockholm School of Economics AuthorsPauna, D. & Branch, J. Published Date2016 Source Oxford, England: Libri Pages: 39-58 Assessing Learning in Higher Education Nygaard, C.; Branch J. & Bartholomew, P.

Introduction AuthorsBartholomew, P.; Branch, J. Nygaard, C. Published Date2016 Source Oxford, England: Libri Pages: 1-10 Assessing Learning in Higher Education Nygaard, C.; Branch, J. & Bartholomew, P.

Introducing Technology-Enhanced Learning AuthorsNygaard, C.; Branch, J. & Bartholomew, P. Published Date2015 Source Oxford, England: Libri Pages: 1-16 Technology-Enhanced Learning in Higher Education Nygaard, C.; Branch, J. & Bartholomew, P.

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