Johanna Gollnhofer

Prof. Dr. Johanna Gollnhofer is Associate Professor of Marketing and leads the Institute for Marketing and Customer Insight at the University of St.Gallen (IMC-HSG) together with Prof. Dr. Sven Reinecke and Prof. Dr. Torsten Tomczak. She is considered an expert for qualitative approaches (especially ethnography) in consumer research and deals with future topics in the context of the retail and health care industry as well as the sharing economy. Her research has been published in international journals such as the Journal of Consumer Research, the Journal of the Association for Consumer Research, the Journal of Business Research, the Journal of Public Policy & Marketing and Strategy & Management. She previously completed her PhD at the University of St.Gallen and then worked as an assistant professor at the University of Southern Denmark.

Awards

• 2020 Sidney Levy Award (awarded by the Consumer Culture Theory Consortium)

• 2020 Ferber Award (awarded by the Association for Consumer Research)

• 2020 Rigor & Relevance Award (honorable mention; awarded by the Swiss Academy of Marketing Science)

Selected Publications

Investigating Category Dynamics: An Archival Study of the German Food Market in: Organization Studies, 2021, 42 (2), 245-268 (Johanna Franziska Gollnhofer, Kushagra Bhatnagar)

Consumer Movements and Value Regimes: Fighting Food Waste in Germany by Building Alternative Object Pathways in: Journal of Consumer Research, 2019, 46 (3), 460-482 (Johanna Franziska Gollnhofer, Henri Weijo & John Schouten)

Transforming community well-being through patients‘ lived experiences in: Journal of Business Research, 2019, 100, 376-391 (Andrew Gallan, Janet McCol-Kennedy, Tatiana Barakshina, Bernado Figueiredo, Josephine Go Jefferies, Johanna Franziska Gollnhofer & et al.)

Grassroots Responzibilization and Makeshift Markets in: Consumption, Markets and Culture, 2018, 21 (4), 301-322 (Johanna Franziska Gollnhofer & Alev Kuruglou)

Normalizing Alternative Practices : The Recovery, Distribution and Consumption of Food Waste in: Journal of Marketing Management, 2017, 33 (7-8), 624-643 (Johanna Franziska Gollnhofer)

Complementing the Dominant Social Paradigm with Sustainability in: Journal of Macromarketing, 2017, 37 (2), 143-152 (Johanna Franziska Gollnhofer & John Schouten)

The legitimation of a sustainable practice through dialectical adaptation in the marketplace in: Journal of Public Policy & Marketing, 2017, 36 (1), 156-168 (Johanna Franziska Gollnhofer)

Fair Is Good, but What Is Fair? Negotiations of Distributive Justice in an Emerging Nonmonetary Sharing Model in: Journal of the Association for Consumer Research, 2016, 1 (2), 226-245 (Johanna Franziska Gollnhofer, Katharina Hellwig & Felicitas Morhart)