Joeri Van den Bergh

Professor at Vlerick Business School Executive Education

Biography

Vlerick Business School Executive Education

Joeri Van den Bergh is the co-founder of InSites Consulting, a global ‘new generation’ research agency with offices in Belgium, the United Kingdom, France, Switzerland and the Netherlands. He has extensive experience of all aspects of branding, marketing and advertising to kids, teens and young adults. His clients include global customers such as Lego, Nokia, Sony, MTV Networks, Danone, Unilever and Coca-Cola, for whom he has provided research and advice on how to target the youth market. As author and contributor to numerous jounals, he also lectures throughout the world on marketing topics.

Experience

  • InSites Consulting
    • Owner - co-founder and partner & Next Gen (Y & Z) & trends expert May 1997 –
  • Vlerick Business School
    • Professor Sep 2015 –
  • Sensoa
    • External Counsellor of the Board - member of the General Assembly Mar 2016 –
  • Kogan Page - How Cool Brands Stay Hot. Branding to Gen Y & Z (3 editions & 10 translations)
    • author Feb 2011 –
  • Ancienne Belgique - AB
    • vice president of the Board of Directors - member of the general assembly Jan 1999 – May 2017
  • Vlerick Business School
    • senior research manager Aug 1994 – Aug 2000

Education

  • London Business School Sustainability Leadership and Corporate Responsibility Sustainability Studies 2020
  • Vlerick Business School Master Marketing 1993 – 1994
  • VLEKHO Business School Brussel Master Economics 1989 – 1993
  • Virgo Sapiens Humaniora 1983 – 1989

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