Joel Mier

oel Mier is a Lecturer of Marketing at the Robins School of Business at the University of Richmond. He received his Doctorate in Business Administration from Georgia State University in 2016. His primary teaching responsibilities at the University of Richmond include teaching the Principles of Marketing and Strategic Marketing courses. Previously, Joel had taught a variety of marketing courses at the School of Business at Virginia Commonwealth University.

Joel has a rich practitioner background in marketing, spanning a wide variety of industries and company life stages. Most recently, he was the Vice President of Marketing of Contactually, a SaaS-based relationship marketing software firm in Washington, D.C. Prior, he was Vice President of Marketing at Genworth, a Fortune 500 global financial services company in Richmond, VA. Joel spent his early career in Silicon Valley at such firms as Gartner (Senior Market Analyst), Adobe (Senior Business Analyst), and Netflix (Director of Marketing).

Professional Experience

• Managing Principal, The Mier Practice, Richmond, VA
• Vice President of Marketing, Contactually, Washington, D.C.
• Vice President of Marketing, Genworth, Richmond, VA
• Director of Marketing, Netflix, Los Gatos, CA
• Senior Business Analyst, Adobe, San Jose, CA
• Senior Market Analyst, Gartner, San Jose, CA

Publications

Articles

Cho, Edward, Joel Mier, Catrina Jones, and Danny Bellenger. "Did Dodd–Frank miss the mark? Financial experts’ and regulators’ perspectives on resolution plans." Journal of Banking Regulation (2015).