Joe Cannon
Professor, Marketing, Academic Department Dean's Distinguished Teaching Fellow at Colorado State University
Schools
- Colorado State University
Links
Biography
Colorado State University
Joseph P. Cannon is professor of marketing at Colorado State University. Prior to joining CSU, Joe taught at the Goizueta Business School at Emory University. He received his Ph.D. in marketing from the Kenan-Flagler Business School at the University of North Carolina. He was visiting professor of marketing at Instituto de Empresa in Madrid, Spain. Joe has also taught classes in Austria, France, Germany, and Thailand. Before he became a professor, Joe worked for the Eastman Kodak Company in technical sales and marketing.
Joe usually teaches Marketing and Marketing Strategy and Management in the undergraduate program, Marketing Strategy and Planning in various MBA programs, Marketing Strategy and Creativity for Managers in executive programs.
Joe’s research examines the building and managing of buyer-supplier relationships in business markets. More recently he has explored cross-cultural issues in this area, conducting studies in Germany, Mexico, Canada, and Thailand. His research has been published in the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Operations Management, Academy of Management Review and other academic journals.
He is author of two introductory marketing text books: Basic Marketing and Essentials of Marketing.
Education
- Ph.D. University of North Carolina (1988 — 1992)
- B.S. Marquette University (1978 — 1982)
Videos
Marketing: Flipping the Online Classroom
Read about executive education
Other experts
Popular Courses
The Positive Leader: Deep Change and Organizational Transformation
Stephen M. Ross School of Business
Ann Arbor, Michigan, United States
Jun 23
Leading Strategic Growth and Change
Columbia Business School
New York, New York, United States
Jun 10
Leading People and Teams
ESMT
Berlin, Germany
May 28
The Manchester Leadership Development Programme
Alliance Manchester Business School
Manchester, United Kingdom
Jul 1
Leading Digital Transformation
ESMT
Berlin, Germany
May 28
Private Equity: Investing and Creating Value
The Wharton School
Philadelphia, Pennsylvania, United States
Sep 8
Looking for an expert?
Contact us and we'll find the best option for you.