Joe Brannon

I am an experienced leader with expertise in strategic planning and delivery of Digital & IT initiatives. I have successfully delivered global large-scale enterprise digital initiatives. I focus on solutions to enhance the customer's commerce experience.

My three primary strengths are:

UNPRECEDENTED CUSTOMER REACH: At Irvine Company, I increased leasing conversion by launching a 24/7 state-of-the-art customer service center. At Billabong & Oakley, I grew the customer marketing database to optimize marketing spend. I am experienced using busines intelligence capabilities to accelerate data-driven decision making.

SKYROCKETING COMMERCE GROWTH: I helped Billabong grow their direct-to-consumer business by 25% within two years after re-platforming Billabong, RVCA, Element, Xcel, SDS, and other brands while implementing NetSuite cloud ERP & commerce platform across Retail. e-Commerce, B2B and Customer Resource Center channels.

DIGITAL LEADER: I helped resolved channel attribution, funnel conversion for The Irvine Company across channels. I led the implementation of the omnichannel platform at Oakley Inc. I Implemented the build, configure and quote platform that contributed to 40% of total online sales by implementing an interactive 3D tool using Fluid. Implemented demand planning capabilities using 7th Online. I co-led the deployment of the digital commerce platform SAP hybris with the multiple peripheral systems to comprise the commerce ecosystem.

If you are interested in working with someone who can accurately map out the customer journey, lead commerce, marketing and IT initiatives, and has experience in collaborating with C-Level executives, please email me at joe.brannon@live.com

Specialties: Customer Experience Platforms, Digital Commerce Ecosystems, Digital and IT Strategy, Program Management, Cross-Channel Conversion, Budget Estimation & Cost Optimization, Account Executive, Customer Journey Mapping, and Touchpoints.