Jim Lecinski

Clinical Associate Professor of Marketing at Kellogg School of Management

Adjunct Associate Teaching Professor at Mendoza College of Business


Kellogg School of Management

Jim Lecinski is a Clinical Associate Professor of Marketing at Kellogg where he teaches Marketing Strategy and Omni-Channel Marketing Distribution Strategy.

Prior to coming to Kellogg he spent 30 years in the marketing industry, most recently twelve years at Google, where he was Vice President of Customer Solutions for the Americas.

His seminal book about the new marketing model, “Winning the Zero Moment of Truth” known as “ZMOT” (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and was featured in the New York Times, Advertising Age and Forbes.

His newest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” will be published by Stanford University Press in early 2021.

Teaching Interests

  • Marketing Strategy, Brand Strategy, Distribution Strategy, Digital Transformation Strategy

Mendoza College of Business

I will be teaching Marketing in the Executive MBA program at the Chicago campus. I have over 25 years experience growing revenue for brands through integrated, multi-channel and digital marketing. With over ten years at Google, my current role there is Vice President, Customer Solutions for the Americas, in which I help major global brands adapt to the new digital reality. I also hold the positions of Adjunct Lecturer in the Medill School at Northwestern University; and Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia. My book about the digital marketing, "Winning the Zero Moment of Truth" known as ZMOT (pronounced: "Zhee MAHT”) was published in 2011, and has been read by over 300,000 marketers worldwide and featured in the New York Times, Advertising Age and Forbes.


B.A., University of Notre Dame

MBA, University of Illinois


Courses Taught

Read about executive education

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