Jessica Fong

Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of improving firm strategy and better understanding consumer behavior. Substantively, her research focuses on matching markets, platform design, advertising, and behavioral economics. She earned her Ph.D. in Marketing from Stanford University, and her BS in Computer Science from the California Institute of Technology. Prior to joining Ross, she worked in product management at Fitbit.

Education

• Doctor of Philosophy (PhD) Stanford University Graduate School of Business (2014 — 2019)
• California Institute of Technology (2010 — 2014)

Companies

• Assistant Professor Of Marketing University of Michigan - Stephen M. Ross School of Business (2020)
• Senior Product Manager Fitbit (2019 — 2020)
• PHD Candidate Stanford Graduate School of Business (2014 — 2019)
• Analyst Intern 1010data (2013 — 2014)
• Research Assistant California Institute of Technology (2012 — 2012)
• Business Analyst Intern Payoff (2012 — 2012)
• Intern Kauffman Wealth Services, Inc., an Independent Firm (2011 — 2011)