Jennie Liu

Jennie is a Lecturer in the Practice of Management at the Yale School of Management and the Executive Director at the Yale Center for Customer Insights. She partners with marketing faculty fellows at the Center to bring theory into practice via a portfolio of marketing and insights projects with leading corporations. Her work has included projects in a wide variety of industries, including CPG, tech, snacks & beverages, healthcare and financial services.

Jennie is interested in the role of emotions in marketing and how the traditional ways that companies communicate to consumers can be re-invented to reflect how consumers actually make decisions.

Prior to her role at Yale, Jennie worked in luxury beauty at The Estée Lauder Companies, where she was responsible for driving sales and market share growth of the Clinique brand in North America, leading account strategy for the brand across numerous retailers including Nordstrom, Saks 5th Avenue, Neiman Marcus, Ulta and Sephora.

Jennie received her MBA from the Yale School of Management and her BA from Vanderbilt University.

Education

• MBA , Yale School of Management, 2007
• BA , Vanderbilt University, 2002