Jen Riley

Areas of Expertise

• Innovative Teaching Methods & Business Pedagogy
• Mixed Methods Research
• Professional Sales & Sales Management
• Sales Technology, Negotiations, & Social Selling
• Entrepreneurship
• Digital & Social Media Marketing

HHS Signature Research Area(s)

• Sustainable Organizations and Thriving Communities

Biography

Dr. Jen Riley is an Assistant Professor of Sales in the White Lodging-J.W. Marriott School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. An International-selling 4x author, Dr. Jen Riley, is a celebrated and award-winning professor, speaker, and consultant. Teaching and conducting research within the Purdue Center for Professional Selling, Dr. Riley teaches Sales Management & Negotiations and studies sales and technology integration. Other research interests include entrepreneurship, NeuroSales/Marketing, Sales Analytics, and social media marketing.

Professor Riley spent over 10 years in industry, working with Marketing & Sales teams to leverage technology to drive business and awareness for firms of varying sizes. As a Marketing & Pedagogical Consultant, Dr. Riley leverages her industry and in-class experience to train and speak to groups on marketing, sales, and entrepreneurship topics across the country. She is a proud Atlanta native and graduate of Oglethorpe University, Georgia State University’s Robinson College of Business, and Kennesaw State University’s Coles College of Business. Some of her many passions include the transference of knowledge, finding innovative ways to connect students to material, and helping students find their passions. In her spare time, she enjoys spending time with family, playing with her sassy pup, and spending time outside.

Education

• Ph.D., 2021, Kennesaw State University Michael J. Coles College of Business
• M.S., 2011, Georgia State University, J. Mack Robinson College of Business
• B.A., 2010, Oglethorpe University