Jeffrey Rehling

Background

Jeff Rehling is a principal at Edgewood Consulting Group, a sales and marketing strategy and implementation firm that provides thought leadership in shopper insights, shopper marketing and category management for the consumer packaged goods industry. Rehling has over 20 years of marketing, sales, business development and strategic consulting experience across a diverse group of manufacturers and brands, particularly within health, beauty and personal care categories along with the food and children''s products industries.

In his current role, Rehling manages sales, marketing and business development leadership initiatives for several Fortune 500 companies, including Johnson & Johnson, Merck Consumer Care and Novartis Consumer Health. Other active clients include Crayola, Keurig and Kraft Foods. In addition to working with packaged goods manufacturers, Rehling also has significant experience working with leading retailers across mass, food, drug, toy and other specialty channels, including office supply stores, QVC and several online retailers.

Prior to joining Edgewood in 2003, Rehling was director of business development at Sesame Workshop in New York. In this role, Rehling had responsibility for strategic planning, business development and new media ventures across the workshop''s franchises, including one of the world''s most popular children''s brands, Sesame Street. Prior to his time at Sesame Workshop, Rehling spent more than eight years at Crayola, a subsidiary of Hallmark Cards. His responsibilities were largely focused on marketing strategy and business development initiatives, including new product development, new channel strategy and strategic business alliance efforts. During his tenure at Crayola, Rehling launched the largest new product introduction in the company''s history, Crayola Color Wonder, as well as launched the first Hallmark branded line of products to the mass market, Hallmark Connections. Other prior experience included marketing and product management experience at Koh-l-Noor/Montblanc and AT&T.

Rehling earned his Bachelor of Science degree from Susquehanna University and his MBA from the Iacocca Institute at Lehigh University. He has extensive experience in training and teaching across marketing disciplines, including marketing, buyer behavior, market research, shopper marketing and business strategy. He has been an adjunct marketing professor at Muhlenberg College, a guest lecturer at Rutgers University and recently joined the Darla Moore School of Business as a lecturer in marketing and associate director for the Center for Marketing Studies.

Education

MBA, Lehigh University
B.S., Susquehanna University