Jeff Young

As Head, Marketing and Communications, Jeff is responsible for the creation and implementation of marketing, advertising and communication strategies to support business objectives for MSH International’s North American offices.

With over 20 years of experience in media engagement, direct and digital marketing, content development and production, and campaign management, he works to deliver a meaningful brand experience with lasting value for consumers and business partners.

He has applied his expertise to generate results for clients across a wide range of industries and business sectors, including Toyota, Queen’s University, Cogeco Cable, Canon, Canadian Tire, Scotiabank, and The United Way, to name a few. Jeff is passionate about the impact of corporate culture and team empowerment on effective brand building and overall business growth and performance.

Education

• Marketing Leadership Smith School of Business at Queen's University
• Humber College
• Queen's University

Companies

• Head of Marketing and Communications MSH Americas - International Health & Travel Insurance (2018)
• Senior Consultant, Marketing and Communications Smith School of Business at Queen's University (2005 — 2017)
• Chief Marketing Officer GTBC (2015 — 2017)
• Managing Director & Business Development Y Direct Marketing & Communications / Bay List Brokerage (2005 — 2015)
• Professor, Advertising Program Mohawk College (2006 — 2007)
• Account Director BIMM (2002 — 2005)
• Account Manager, CRM Relationship Marketing Resources (RMR), CRMnet (2000 — 2002)
• Media Coordinator BBDO Worldwide (1998 — 2000)