Jeff Green

Clinical Associate Professor, Marketing

Biography

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What draws me to my subject matter is light, color and gesture, an evocative trinity coined by photographer Jay Maisel. Of the three, gesture is the most meaningful and the most open to interpretation. To me, it’s about the energy I perceive in the scene - ranging from calm and graceful to dynamic and kinetic. Sometimes it can be quite literal, such as the way clouds form, a wave breaks, wind rustles the leaves, tree branches create a pattern, or the scene is reflected in water. Most often, though, I use both in-camera and processing techniques to express the inherent energy in more abstracted ways that aren’t immediately apparent to the naked eye. I want to keep my images somewhat ambiguous - enough to keep you intrigued and engaged but not too much to make them uninterpretable or too much work to decipher and enjoy.

Discovery and experimentation are integral to each stage of my photography process. At the moment of capture I consider various elements of composition; exposure time, ICM, choice of lens and viewpoint. For example, I might be in ocean waves, on a mountain trail, or on my belly for a macro close-up. During processing I’m thinking about how to bring out the energy and emotion in the image, looking at variations in luminosity, hue, saturation, HDR, dodging/burning, or cropping. When I’m printing the image, I think about which medium and hanging treatment is most appropriate. Will the image look best on matte fine art paper with a simple frame and perhaps no glazing, or will it come alive more on a glossier medium such as metal or acrylic?

My goal is to immerse you in the energy and splendor of the scene, as if you were right there next to me as I captured it. Hopefully, it elicits in you, as it does me, a sense of wonder, optimism and joy.

My images are captured in a variety of locations including Long Island, America's National Parks, Iceland, Aruba, Arizona, Alaska, Upstate New York and New England. I handle the complete workflow of each image, from capture, through editing and digital development, to producing the final print.

My full-time foray into photography is the fourth step in my passion-based professional life, which started in the world of advertising as a strategic planner. After a second master’s degree (in psychology and marketing), I transitioned into a highly fulfilling 9-year period as a clinical professor of marketing. From there I spent 4 years as an entrepreneur, trying to build a marketing-based software-as-a-service business, which was a valuable learning experience.

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