Jean-François Lemoine

Jean-François Lemoine holds a PhD in Management Science from the Institute of Business Administration (IAE), University of Poitiers. He is University Professor at the University of Paris 1 Panthéon-Sorbonne and at the ESSCA School of Management.

He is Director of the Doctoral School of Management Panthéon-Sorbonne (EDMPS).

Jean-François Lemoine is head of ESSCA’s Digital transformations Institute.

As an expert in digital marketing, his field of work focuses mainly on the e-shopping experience, the influence of atmospheric components of websites on Internet users’ behaviour, privacy and crowdsourcing.

His research has been published in national (Marketing Research and Applications, Marketing Decisions, Revue Française de Gestion, Management et Avenir) and international journals (Administrative Science Quarterly, International Journal of Retail and Distribution Management, Journal of Marketing Management).

In 2018, he published at Vuibert, in collaboration with Professor Olivier Badot (ESCP Europe), the book “Distribution 4.0” dedicated to the profound changes in distribution and commerce following the rise of the Internet.

He has been Associate Editor-in-Chief of the journal Décisions Marketing (FNEGE-CNRS 3) since 2014. He is a reviewer for several scientific journals (International Journal of Retail and Distribution Management, Journal of Marketing Management, Journal of Marketing Trends, Management et Avenir, Management International, Recherche et Applications en Marketing, Research Policy, Revue Française de Gestion, Revue Internationale PME, etc.) and for many national and international conferences.

Since 2002, he has organized every year the Symposium on Digital Marketing, supported by the Association Française du Marketing (AFM). This event attracts an average of 200 participants (scholars, professionals and students) as well as national and international speakers. It is an opportunity to review the major academic and managerial current topics in digital marketing (connected objects, e-health, artificial intelligence, phygital, collaborative commerce, etc.)