Jay Lipe
Senior Lecturer & Adjunct Faculty Coordinator at Carlson School of Management
Biography
Carlson School of Management
Jay Lipe
Senior Lecturer & Adjunct Faculty Coordinator
Marketing
Education
BS 1981
History University of Colorado
MBA 1987
Marketing Kellogg Graduate School of Management (Northwestern University)
Expertise
Brand Management
Marketing Channels
Marketing Strategy
International Marketing
Luxury Brand Marketing
Jay Lipe is a Senior Lecturer in Marketing at the Carlson School of Management. He received his MBA in Marketing from the Kellogg Graduate School of Management at Northwestern University and has taught thousands of graduate students, undergraduate students and executive education learners.
As a Brand Assistant, Assistant Brand Manager, Brand Manager and Brand Marketing Director, he was fortunate to have worked on branded product lines like Honey Nut Cheerios®, Gold Medal Flour®, Bacos®, Select Comfort''s Sleep Number® mattress and others.
His consulting activities include developing branding and marketing programs for Fortune 500 and growing organizations including General Mills, Toro, Land O Lakes, Ecolab, Jostens and the Minnesota Historical Society.
His expertise is in the area of strategic marketing and has authored two books, The Marketing Toolkit for Growing Businesses (2002) and Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity (2006). His opinions have been cited in national media including Inc. Magazine, Entrepreneur Magazine and United Press International.
Selected Works
Stand Out from the Crowd; Secrets to Crafting a Winning Company Identity
https://www.amazon.com/StandOutCrowdCraftingIdentity/dp/1419523007/ref=sr_1_...
The Marketing Toolkit for Growing Businesses
https://www.amazon.com/MarketingToolkitGrowingBusinessesTechniques/dp/097203...
Current Activities
Administrative Appointments
Adjunct Faculty Coordinator for CSOM Marketing Department. Active in Carlson Global Institute programs. Active in Executive Education programs.
Community Relationships
Faculty Mentor Delta Sigma Pi business fraternity
Scholarly Service
Online Course Development
Read about executive education
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