Jason Zhou

Dr. Zhou's research focus on identifying factors that influence the effectiveness of crisis response strategies and discovering methodological issues in crisis communication research. He also studies the effect of corporate social advocacy on organization-public relationships and the public's attitude toward the issue.

Education

• Ph.D. The University of Alabama
• Master Boston University
• Bachelor Shanghai International Studies University

Teaching Interests

Public Relations Writing, Crisis Communication Management, Digital Public Relations

Research Interests

Crisis Communication and Management, Corporate Social Advocacy, Organization-Public Relationships

Publications

Journal Articles

• Zhou, J., Zhang, X., Ki, E. (2023). Enhancing the efficacy of instructing and adjusting information: An exploration of interactivity and vividness. Journal of Contingencies and Crisis Management.
• Zhang, X., Zhou, Z. (2023). Issue attitude, value involvement, and CCI’s influence consumers’ reactions to corporate social advocacy: A moderated mediation through cognitive dissonance. Journal of Communication Management.
• Zhou, Z., Zhang, X., Ki, E. (2022). Crisis response strategy manipulation: A systematic review and a test of nuances. Public Relations Review, (48) 3
• Zhou, Z., Dong, . (2022). Matching words with actions: Understanding the effects of CSA stance-action consistency on negative consumer responses. . Corporate Communication: An International Journal, (21) 7 167-187.
• Ki, E., Zhou, Z., Oh, J. (2022). Nation branding through Olympics: Evidence from the 2018 PyeongChang Winter Olympics. Journal of Sports Media, (17) 1 143-166.
• Zhang, X., Zhou, Z. (2020). Do instructing and adjusting information make a difference in crisis responsibility attribution? Merging fear appeal studies with the defensive attribution hypothesis. Public Relations Review, (46) 5
• Zhou, Z., Ki, E., Brown, K. A. (2019). A measurement of perceived severity in organizational crises: A multidimensional scale development and validation. Journal of International Crisis and Risk Communication Research, (2) 1 39-60.
• Brown, K. A., Billings, A. C., Zhou, Z. (2019). Gazing through a nationalized tilt: The summer Olympics as validation of the national connective motives scale. Journal of Sports Media, (14) 1-2 93-112.
• Brown, K., Waymer, D., Zhou, Z. (2019). Racial and gender-based differences in the collegiate development of public relations majors: Implications for underrepresented recruitment and retention. Journal of Public Relations Education, (5) 1 1-30.
• Zhou, Z., Ki, E. (2018). Does severity matter?: An investigation of crisis severity from defensive attribution theory perspective. Public Relations Review, (44) 4 610-618.
• Zhou, Z., Ki, E. (2018). Exploring the role of CSR fit and the length of CSR involvement in routine business and corporate crises settings. Public Relations Review, (44) 1 75-83.
• Zhou, Z., Zhang, X. (). Applying the anger activism model (AAM) to CSR crises: From the perspective of the 2022 Russian invasion of Ukraine. . International Journal of Crisis and Risk Communication. Forthcoming.

Book Chapters

• Brown, K. A., Zhou, Z., Xu, Q. (2018). Empirically examining image repair theory In , (Eds.) Reputational Challenges in Sport: Theory and Application.
• Zhou, Z. (). An investigation of Fortune 100 companies’ responses to the 2020 BLM movement In Mary Marcel & Edith Joachimpillai, (Eds.) This Era of Black Activism. Lexington Books Forthcoming.