Jason Bell

Jason Bell works under the Future of Marketing Initiative and studies the marketing of new products.

Jason researches new product development, especially durable goods. He uses Bayesian econometrics to model consumer demand and competitive equilibria. In addition, Jason has a growing interest and skill set in Natural Language Processing with applications in computational creativity, automated idea evaluation, and market opportunity discovery. Jason cares deeply about applications of research and regularly interfaces with practitioners.

Jason has an MS in Economics and a PhD in Marketing, both from the University of Iowa.

Education

• Master of Science (MS) University of Iowa (2010 — 2016)
• Bachelor of Science (B.S.) Brigham Young University (2005 — 2010)
• Viewmont High School
• Viewmont High School

Companies

• Associate Professor Saïd Business School, University of Oxford (2020)
• Co-Founder Novaline (2017)
• Postdoctoral Fellow Saïd Business School, University of Oxford (2018 — 2020)
• PHD in Quantitative Marketing University of Iowa (2013 — 2018)
• Masters Student The University of Iowa Tippie College of Business (2010 — 2012)
• Research Assistant Institute for Economic Research (2011 — 2012)
• Student Auditor Brigham Young University (2007 — 2010)